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HubSpot Acquires Cacheflow to Add Native CPQ Power to Commerce Hub
HubSpot continues to enhance its platform with the recent acquisition of Cacheflow. This is part and parcel to HubSpot's overarching goal of "Solving for the customer." But, what does this mean for HubSpot's users ...
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
6 Tips For Making Effective B2B Content Marketing Campaigns
A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Setting the Right URL: A HubSpot Canonical Tag Guide
Okay, so we all know that duplicate content is bad for your search engine optimization (SEO), right? If you didn't know that already, Google has no-doubt been boxing your website like a heavy bag in search rankings, so ...
8 Ways to Build Superb Brand Recognition and Drive Sales
Ensuring that consumers can easily recognize your business keeps you a step ahead of your competition.
Decoding AI SEO: Revolutionizing Search
Artificial Intelligence (AI) is taking over the content creation process. But, AI is useful for more than just creating content—it's now being used for search engine optimization (SEO)! Yep, it's time to talk about AI ...
Best Tools In HubSpot For Building And Maintaining Brand Image
Underrated questions incoming: How do consumers perceive your products and services? What do they think of when they think of your brand? The answers to both define your brand image. Building a strong positive brand ...
Backlinking Basics: Benefits, Risks, and Best Practices
Backlinks back, all right! Sorry if you now have Backstreet Boys stuck in your head. But, let's link that thought to the topic of today's blog: Backlinking. Backlinks can be a crucial part of your website SEO strategy, ...
What Is a Subdomain? (+ Basics for Business Leaders)
All right, you have a shiny new website domain you just purchased from GoDaddy or an alternative domain name listing service. Now, you need to structure your new website so it's easy for you to manage and for your ...
Top 6 Marketing Insights From HubSpot's State of Service Report 2024
When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
5 Reasons Every Marketer Should Get HubSpot Certifications
Okay, we all know that getting certifications for anything can feel like a distraction from your primary job duties. After all, you're already doing the job, is getting some certification really worth your time?
Mastering Account-Based Marketing with HubSpot Tools
Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Beginner's Guide to Geofence Marketing (+ Key Metrics)
Say you're the owner or marketing team lead of a business that wants to capture local customers passing by a brick-and-mortar location. Or, you want to serve different content to website visitors based on their location.
How to Create a Brand Strategy (+ Challenges)
So, you want to stand out from the other 33 million small businesses out there on the market. What can you do? One of the first things you'll want to do is create a brand strategy for your business to leverage that ...
Avoid Google Demotion: Fix Link Mismatch
Everybody wants to rule the [SEO] world. For any business, ranking high on Google Search Engine Results Pages (SERPs) is vital for getting discovered online by potential customers.
Unlocking Growth: What is Growth Marketing?
Do you want to grow your business? If you're one of the eight out of ten small business owners without employees, odds are that your answer is "Did the Kool-Aid man break through brick walls?" Business growth means ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
