Alejandra Zilak
Alejandra Zilak is a content writer, ghostwriter, blogger, and editor. She has a bachelor's degree in journalism and a Juris Doctor. She's licensed to practice law in four jurisdictions and worked as an attorney for almost a decade before switching careers to write full time. She loves being part of the Bluleadz team and implementing SEO best practices with her content. When not working, she loves to read, write fiction, and long distance running.
Bluleadz Marketing
•
9 minutes
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
•
7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
•
6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Categories
Bluleadz Marketing
•
4 minutes
Pardot to HubSpot Migration: Why and How To Do it
Pardot and HubSpot are both excellent platforms that offer B2B marketing automation tools designed to make your campaigns run more efficiently. It’s no wonder they’re two of the most popular solutions in the market.
HubSpot
May 10, 2022
Bluleadz Marketing
•
4 minutes
What is HubSpot World Certification Week and Why You Should Care
May 9 through May 13, 2022
HubSpot
May 09, 2022
Bluleadz Marketing
•
7 minutes
Why You Should Consider HubSpot for Small Business Operations
HubSpot
May 06, 2022
Bluleadz Marketing
•
7 minutes
Why Use HubSpot CRM for Better Law Firm Management
Law firms need a wide array of software to run efficiently: Client intake, case management, time tracking, and billing are just the tip of the iceberg. In addition to all of the administrative work, you want to ensure ...
Marketing
May 04, 2022
Bluleadz Marketing
•
13 minutes
HubSpot Service Hub vs. Zendesk: B2B Customer Satisfaction Comparison
You could spend months conducting research about SaaS business solutions. No matter what you need to do, there's software for it. Marketing? There’s a SaaS for that. Sales? There’s a SaaS for that. Payroll? You guessed ...
Customer Service
May 03, 2022
Bluleadz Marketing
•
15 minutes
SendGrid vs. HubSpot: Who Has the Best B2B Email Marketing Tools?
B2B marketing is significantly different from the B2C variety. Since their transactions generally require a larger investment, leads take their time conducting research — and once they narrow down their options, they ...
Marketing
May 02, 2022
Bluleadz Marketing
•
11 minutes
Getting Started With HubSpot: the B2B SaaS Platform forBusiness Growth
Running a business requires getting acquainted with many business platforms. They all have pros and cons. They all serve a specific purpose — accounting, payroll, marketing automation, and customer service, to name a ...
HubSpot
Apr 25, 2022
Bluleadz Marketing
•
14 minutes
How Long Does B2B Inbound Marketing Take to See Results? (+ Tips)
Marketing
Apr 22, 2022
Bluleadz Marketing
•
12 minutes
The 7 Top HubSpot Competitors for B2B Marketing Automation
HubSpot has become the software equivalent of the popular kid in town. Browse through LinkedIn and you’ll find a myriad of marketing professionals display their certifications. Enter a search engine query regarding ...
Marketing
Apr 22, 2022
Bluleadz Marketing
•
16 minutes
HubSpot CMS vs. WordPress: How To Choose a Digital CMS
There are a lot of elements that come into play when creating website content. First and foremost, you have to create quality, useful, relevant content. However, since there’s so much fierce competition whenever someone ...
HubSpot
Apr 22, 2022
Bluleadz Marketing
•
10 minutes
Using HubSpot Playbooks to Streamline B2B Sales Strategy (+ Examples)
You started your business because you’re good at what you do. You know you can serve a purpose, and serve it well. You know the industry, what your audience needs, and maybe you even have a niche. But even if you are ...
HubSpot
Apr 20, 2022
Bluleadz Marketing
•
7 minutes
The Pros and Cons of the HubSpot Marketing Starter Plan
HubSpot has become one of the most popular business SaaS providers around the world for many reasons. It’s user-friendly, offers best-in-class features to nurture your leads, and — best of all — comes with an affordable ...
HubSpot
Apr 20, 2022
Bluleadz Marketing
•
7 minutes
How to Use HubSpot for Nonprofits (CRM)
Nonprofit organizations make life better for a lot of people. Their raison d'être is to provide needed services, education, and other types of programs to improve the quality of life of community members. But just as ...
HubSpot
Apr 19, 2022
Bluleadz Marketing
•
13 minutes
How To Optimize Conversion Paths On Your B2B Website
Nobody on this planet can guarantee that by following X or Y strategies, you’ll end up on Google’s first page. However, there are many practices that will significantly improve the likelihood of this occurring.
Marketing
Apr 19, 2022
Bluleadz Marketing
•
16 minutes
Overcoming the 12 Most Common B2B Challenges for Marketing and Sales
Effective marketing always requires long stints of planning, implementing, and testing different iterations. Market research, developing buyer personas, and A/B testing are all part and parcel of the industry. You know ...
Sales
Apr 18, 2022
Bluleadz Marketing
•
16 minutes
How to Provide Extraordinary B2B Support to Delight Your Customers
When it comes to customer service, you really want to go out of your way to make people feel appreciated. This is even more important in a day and age where everyone is used to getting what they want, when they want it. ...
Service
Apr 16, 2022
Bluleadz Marketing
•
6 minutes
Why Use HubSpot Integrations To Your Website + How To
Your website is your presentation card. In fact, it’s even more important than that, because unlike the latter, people can find it organically. They don’t need to meet you at a networking event or have a friend of a ...
HubSpot
Apr 14, 2022
Bluleadz Marketing
•
11 minutes
10 HubSpot Lifecycle Stages Best Practices
HubSpot is a popular SaaS business solution because it increases efficiencies in marketing, sales, and customer service. Their tools are designed to make your teams’ job roles easier to do, while at the same time ...
HubSpot
Apr 12, 2022
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.