Alejandra Zilak
Alejandra Zilak is a content writer, ghostwriter, blogger, and editor. She has a bachelor's degree in journalism and a Juris Doctor. She's licensed to practice law in four jurisdictions and worked as an attorney for almost a decade before switching careers to write full time. She loves being part of the Bluleadz team and implementing SEO best practices with her content. When not working, she loves to read, write fiction, and long distance running.
Bluleadz Marketing
•
9 minutes
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
•
7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
•
6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Categories
Bluleadz Marketing
•
19 minutes
The 9 Best HubSpot Email Marketing Tools To Help You Increase Revenue
How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete ...
HubSpot
Apr 11, 2022
Bluleadz Marketing
•
13 minutes
The 7 Best B2B Marketing Channels to Leverage for Business Growth
When you run a B2B company, you have to take into account additional considerations. How are you going to build long-term relationships with your prospects? How are you going to educate them on your benefits and ...
B2B Marketing
Apr 11, 2022
Bluleadz Marketing
•
7 minutes
Top 6 Data Hygiene Best Practices
Accuracy is everything. When you order anything online, you want to receive exactly what you bought. By the same token, when you look at your KPI dashboards, you expect them to reflect true information — especially ...
HubSpot
Apr 08, 2022
Bluleadz Marketing
•
10 minutes
How Automated Workflows in HubSpot Will Improve Your Sales Process
If you run a B2B company, you’re painfully aware that the sales cycle can be long. Prospects want to conduct comprehensive research. They want to weigh and compare their options. They have to go through an education ...
HubSpot
Apr 08, 2022
Bluleadz Marketing
•
9 minutes
7 Tips For Creating Sequences on HubSpot
Communicating with leads effectively requires so much strategizing. You need to create a buyer persona to identify your target audience’s job responsibilities, preferred method of consuming content, preferred method of ...
HubSpot
Apr 07, 2022
Bluleadz Marketing
•
14 minutes
30 of the Best HubSpot Integrations
One of the most important things you should always ask yourself when investing in new software is if it’s user-friendly. This will make your team’s lives easier and will likely yield better results than an option that ...
HubSpot
Apr 06, 2022
Bluleadz Marketing
•
10 minutes
How To Use HubSpot To Generate More Sales
HubSpot is one of the coolest things on the planet. And that’s not hyperbole. If you’ve used it, you know it’s true. If you haven’t, hopefully, you’ll get with the program by the end of this blog (or before - because ...
HubSpot
Apr 04, 2022
Bluleadz Marketing
•
12 minutes
Understanding Lead Scoring on HubSpot (+How To Set It Up)
Let’s talk about leads. If you’ve been in sales or marketing long enough, you’re well aware that not all of them are created equal.
HubSpot
Apr 01, 2022
Bluleadz Marketing
•
7 minutes
Tracking Campaigns Performance With HubSpot Campaign Reporting
One of the many useful aspects of digital marketing is your ability to track their performance. You can see how many people opened your emails, how many clicked through to your website, and how many took a desired ...
HubSpot
Apr 01, 2022
Bluleadz Marketing
•
5 minutes
How To Integrate HubSpot CRM To Google Ads
Although there are several search engines, the reality is that Google is the most popular. It’s so widely used, its name has become a verb synonymous with conducting online research. Therefore, it makes sense that when ...
HubSpot
Mar 31, 2022
Bluleadz Marketing
•
30 minutes
9 Lead Nurturing Strategies That Work (+Best HubSpot Tools & Examples)
One of the most exciting things for any business is to get new customers. Granted, you love your existing ones and go out of your way to keep them happy, but having a steady stream of leads is crucial to keep the dream ...
Marketing
Mar 31, 2022
Bluleadz Marketing
•
11 minutes
HubSpot Best Practices for 2022 (+How To Do a HubSpot Audit)
If you’re on HubSpot, you’re aware it has a multitude of features to make any marketing geek and sales rep happy. And while you’re probably using a lot of them to make your processes easier at work, do you know if ...
HubSpot
Mar 30, 2022
Bluleadz Marketing
•
18 minutes
The Complete Guide to Developing a B2B Marketing Strategy
Marketing can be tricky. What worked last year may be passé today; and what works on a specific demographic may not work for yours. In addition, there are other factors to keep in mind, such as whether you’re a B2B or ...
Marketing
Mar 23, 2022
Bluleadz Marketing
•
15 minutes
7 Reasons B2B Inbound Marketing Is a Must to Accelerate Revenue
why?What do you know about marketing? Specifically, inbound marketing? In a world where trends are ever-changing and people expect instant gratification, it can feel nearly impossible to stand out from the crowd. What ...
Marketing
Mar 22, 2022
Bluleadz Marketing
•
15 minutes
10 Reasons Small Businesses Need a CRM (+ Best Small Business CRMs)
If you run a small business, you may be thinking that you’re able to conduct your operations without as many resources as the larger variety. And while that’s true to some extent, there are certain common denominators ...
Sales
Mar 09, 2022
Bluleadz Marketing
•
10 minutes
10 CRM Best Practices to Optimize Effectiveness and Drive Growth
If you run a B2B business, you’re likely aware of the benefits of investing in customer relationship management (CRM) software. Even if you don't have one yet, the fact that you’re reading this blog means that at least ...
Sales
Mar 08, 2022
Bluleadz Marketing
•
10 minutes
7 Common CRM Challenges and How To Fix Them
Running a business effectively requires investing in a list of softwares that will facilitate each job role. You’re aware of this. So are your business partners. But while there are certain applications that are obvious ...
Sales
Mar 05, 2022
Bluleadz Marketing
•
10 minutes
How to Choose the Best CRM to Grow Your SaaS Business (+ 5 Solutions)
Software as a Service (SaaS) has been a game changer in many industries. Want to watch a movie? You watch Netflix. Listen to music? Open the Spotify app. Worldwide pandemic that caused office workers around the planet ...
HubSpot
Mar 04, 2022
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.