Alejandra Zilak
Alejandra Zilak is a content writer, ghostwriter, blogger, and editor. She has a bachelor's degree in journalism and a Juris Doctor. She's licensed to practice law in four jurisdictions and worked as an attorney for almost a decade before switching careers to write full time. She loves being part of the Bluleadz team and implementing SEO best practices with her content. When not working, she loves to read, write fiction, and long distance running.
Bluleadz Marketing
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9 minutes
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
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7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
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6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Categories
Bluleadz Marketing
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11 minutes
CRM Software Training: Preparing Your Team For Success (+ Top Courses)
Having a good CRM platform is crucial for any business to run as efficiently as possible. It enables you to keep all of your contacts’ information in one centralized location, gathers information so that you can provide ...
Sales
Mar 03, 2022
Bluleadz Marketing
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10 minutes
10 CRM Trends of 2022 + How They Impact Growing Your Business
It’s the third decade of the 21st century. At this point in the game, it should be a given that every business owner invests in a good CRM platform. It’s the only way to remain competitive in current markets, regardless ...
Sales
Mar 02, 2022
Bluleadz Marketing
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12 minutes
7 CRM Features You Need to Use to Grow Your Business
Once upon a time, businesses could get away with keeping track of contacts by using a spreadsheet. All you needed was a place to store names and contact information. But such methods have gone the way of payphones and ...
Sales
Mar 01, 2022
Bluleadz Marketing
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10 minutes
What Are Inbound Leads? How to Leverage Your CRM to Better Manage Them
When it comes to getting leads from your business, the possibilities are many. There are those whom you met at a networking event. There are those who were referred by current or existing customers. Then there are those ...
Lead Nurturing
Feb 22, 2022
Bluleadz Marketing
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23 minutes
15 Website Design Tips to Create an Effective Business Website
Once upon a time, businesses could survive (and often even thrive) based exclusively on people who saw their brick and mortar storefront. Many even got the bulk of their clients from referrals. It may not have been ...
Marketing
Feb 21, 2022
Bluleadz Marketing
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6 minutes
Bluleadz Reaches Elite Status as a HubSpot Partner Agency
HubSpot has changed the marketing landscape. Its many tools, functionalities, and nifty task automation make promoting your B2B business a significantly more efficient process than it has ever been before.
HubSpot
Feb 16, 2022
Bluleadz Marketing
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13 minutes
Website Migrations: How to Complete a Migration to Improve Search Visibility (+ Checklist)
When you first created your business website, it’s possible that you did some research on available platforms and chose one that best fit your needs. However, those needs evolve over time. This could be due to scaling ...
Marketing
Feb 14, 2022
Bluleadz Marketing
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11 minutes
7 Benefits of CRM Software: Why It’s Crucial for B2B Business Growth
Running a B2B business comes with longer sales cycles, lead nurturing, and generally expecting customers to make a significant investment in your goods or services. And in addition to needing to have a lot of patience, ...
Service
Feb 14, 2022
Bluleadz Marketing
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11 minutes
14 HubSpot Website Design and Development Tools to Build a B2B Website
Building a B2B website requires a lot of strategic planning. You want to ensure you guide your audience along a conversion path without making them feel like you’re being pushy. You want to provide value. You want to ...
HubSpot
Jan 21, 2022
Bluleadz Marketing
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10 minutes
6 Benefits of Creating Wireframes Before Designing a Website (+ Examples)
Designing an effective website requires many elements — coming up with the layout, taking into account the user experience (UX), knowing how to implement certain functionalities, writing content, and incorporating ...
Marketing
Jan 20, 2022
Bluleadz Marketing
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13 minutes
7 User Experience Design Best Practices for B2B Websites (+ Examples)
Creating a compelling B2B website requires a lot more than making it look good and explaining what you do. You want to develop a buyer persona to ensure you’re writing content with the right audience in mind. You want ...
Marketing
Jan 20, 2022
Bluleadz Marketing
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9 minutes
Web Design Agency vs. Building a Website In House: Which Is Best?
Having a well-designed website is crucial to create a good first impression with prospects. It also lays the foundation for fostering trust among web visitors and your business, since it reflects professionalism, ...
Marketing
Jan 17, 2022
Bluleadz Marketing
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10 minutes
B2B vs. B2C: 9 Differences Between Website Design Trends (+ Examples)
Designing an effective website is as crucial to most businesses as providing stellar products and services. It’s how people get to know you, how they research what you’re offering, and in many instances, how they make a ...
Marketing
Jan 15, 2022
Bluleadz Marketing
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10 minutes
What is Experiential Marketing? (+ How To Use It in Marketing Emails)
Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, ...
Marketing
Jan 13, 2022
Bluleadz Marketing
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12 minutes
The 5 Best SaaS Website Examples (+ Conversion Best Practices)
Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier ...
Marketing
Jan 08, 2022
Bluleadz Marketing
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9 minutes
Custom Website Design vs Template: Pros and Cons + How to Choose
Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves as an opportunity to establish yourself as an industry ...
Marketing
Jan 07, 2022
Bluleadz Marketing
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11 minutes
How to Use HubSpot Tools for Your SaaS Business (+ Examples)
Software as a service (SaaS) makes business processes a lot easier for companies. This is especially true in a world where the majority of office workers are now working remotely. No need to actually purchase anything ...
HubSpot
Jan 05, 2022
Bluleadz Marketing
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17 minutes
Top 24 Lead Magnet Ideas to Grow Your Email List (+ Examples)
One of the most valuable assets of your business is your email list. Yes, you have a lot more going for you; however, this little nugget is the gift that keeps on giving: You get to promote your brand, build long-term ...
Marketing
Dec 21, 2021
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.