Alejandra Zilak
Alejandra Zilak is a content writer, ghostwriter, blogger, and editor. She has a bachelor's degree in journalism and a Juris Doctor. She's licensed to practice law in four jurisdictions and worked as an attorney for almost a decade before switching careers to write full time. She loves being part of the Bluleadz team and implementing SEO best practices with her content. When not working, she loves to read, write fiction, and long distance running.
Bluleadz Marketing
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9 minutes
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
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7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
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6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Categories
Bluleadz Marketing
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7 minutes
What Are HubSpot Custom Objects? How to Leverage Your Data To Grow
It is a truth universally acknowledged (at least within Bluleadz and all the amazing inbound marketing agencies around the world), that HubSpot is almost a panacea for a lot of aspects of our jobs. However, even though ...
HubSpot
Oct 04, 2021
Bluleadz Marketing
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15 minutes
19 Reasons to Use HubSpot CRM to Grow Your Business (+ Starting Guide)
When entrepreneurs dream of opening their own business, the images that usually come to mind are those of customers showing up to buy your products and services. You then watch how their lives improve as they happily ...
HubSpot
Sep 27, 2021
Bluleadz Marketing
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14 minutes
9 Ways to Drive More Leads Using HubSpot Marketing Hub (+Case Studies)
In the world of marketing, there are a lot of buzzwords that get people excited. Prospects. Leads. Conversions. They are peppered all over conversations. They are over-promised on YouTube ads by industry “experts” who ...
HubSpot
Sep 24, 2021
Bluleadz Marketing
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11 minutes
9 Marketing Metrics You Need to Track to Drive Inbound Results
We live in an age where it’s become common practice to track everything — your sleep, your steps, your macros. And this method of keeping an eye on details is then used to make data driven decisions: Going to bed an ...
Marketing
Sep 22, 2021
Bluleadz Marketing
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28 minutes
Inbound Marketing 101: How to Attract and Close Your Ideal Buyers
When was the last time you enjoyed watching commercials? With the exception of maybe the Super Bowl, most people either mute them, skip them, or pay a premium on streaming platforms so that they don’t have to watch ...
Marketing
Sep 21, 2021
Bluleadz Marketing
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13 minutes
13 Ways HubSpot Marketing Hub Helps Grow Your Business (+ Pricing)
Marketing is everything. It’s the reason why at some point in time, people have thought it cool to have Tamagotchi pets and why Keeping Up With The Kardashians lasted for 20 seasons (Seriously?). But setting aside ...
HubSpot
Sep 20, 2021
Bluleadz Marketing
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12 minutes
How to Create a MarTech Stack to Support Growth Goals (+ Best Tools)
Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. ...
Marketing
Sep 17, 2021
Bluleadz Marketing
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21 minutes
How To Develop a Content Strategy to Drive Revenue (+ Examples)
How much do you know about content marketing? While some people are masters of the craft, others believe in the misguided notion that inserting a couple of keywords into well written content is enough. That may have ...
Marketing
Sep 16, 2021
Bluleadz Marketing
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41 minutes
20 of the Best Free and Paid Marketing CMS Platforms in 2021 (Ranked)
When was your business website created? If the answer is several years ago, it's time to update it. Or hey, even if it’s relatively recent, you still need to optimize it on an ongoing basis, especially if you’re not ...
Most Popular
Sep 07, 2021
Bluleadz Marketing
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8 minutes
How To Plan Your Customer Knowledge Base Using HubSpot’s Software
What do you do when you have a question? Chances are you often look up the answer on Google. Or maybe you prefer to watch reviews or how to guides on YouTube. Regardless of your platform of choice, online searches have ...
Knowledge Base
Aug 30, 2021
Bluleadz Marketing
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15 minutes
How to Deliver Exceptional Customer Service Experiences
Have you ever bought anything from Zappos? They bend over backwards to make customers have a wonderful experience. Bought something a week ago that’s now on sale? Contact them and they’ll refund you the difference. ...
Service
Aug 24, 2021
Bluleadz Marketing
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8 minutes
7 Ways to Use Customer Experience Analytics to Improve Retention
The key to any company’s success is customer service. Granted, you do need to provide good products or services; but the cherry on top, the big kahuna, what keeps customers coming back for more is their customer ...
Service
Aug 24, 2021
Bluleadz Marketing
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16 minutes
The 18 Best Customer Service Software for Driving Retention in 2021
Good customer service requires a lot more than greeting people with a smile — especially in a world when so many transactions are conducted online. And while having customer service representatives helping you manage ...
Service
Aug 20, 2021
Bluleadz Marketing
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8 minutes
7 Tips for Using Your Help Desk and Ticketing Tools in Service Hub
One of the best indicators of success is providing a great customer experience. Note that I said great; not just good. In the age of instant gratification, it behooves any business to go the extra mile for customers. ...
Service
Aug 18, 2021
Bluleadz Marketing
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9 minutes
10 Customer Service Best Practices to Help You Prevent Common Mistakes
When was the last time you enjoyed elevator music while waiting on hold? How about having to wait more than an hour because no matter when you call, you get a recorded message saying that they are experiencing a higher ...
Service
Aug 17, 2021
Bluleadz Marketing
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15 minutes
How To Conduct the Best Customer Service Training (+ Top Programs)
In a day and age where instant gratification is the norm, it’s still surprisingly common to come across companies that are colossally failing in the customer service department. A lot of them are oblivious about the ...
Service
Aug 16, 2021
Bluleadz Marketing
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13 minutes
How Customer Service Technology Helps You Delight and Retain Customers (+ Trends to Follow)
Technology does a lot to make everyone’s lives easier — and most of it can be done from our smartphones. Set up alarms, send and receive work emails, and order food, to name a few. It’s all well and dandy and we’re all ...
Service
Aug 09, 2021
Bluleadz Marketing
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7 minutes
How to Improve Customer Service Employee Satisfaction (+ Impacts)
Remember the phrase the customer is always right? While the sentiment behind the adage is to make things as pleasant as possible for your target audience, it’s also crucial to understand that having happy employees is ...
Service
Jul 30, 2021
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.