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What are the Most Important Video Stats to Focus On?
Utilizing video in your marketing strategy doesn't stop the second your uploads complete. To truly see results with video, you've got to follow up; analyze how well a given video is performing—and where it's hosted—and ...
How To Use YouTube End Screens and Cards
YouTube's End Screen and Card features serve as the spiritual successor to traditional Annotations. However, even with recent uploads, most companies haven't begun using the new tools.
3 Essential Video Pre-Production Tools
When getting ready for your business's next video, a little thought goes a long way. Booking time with your on-screen talent and getting the necessary equipment is only half the battle. The most productive video shoots ...
Why Facebook Videos Get So Many Views
With Facebook videos, there's a bit of a problem that's either bugged you forever or flown entirely under your nose. The videos you upload directly to Facebook get a ridiculous amount of views compared to those shared ...
30 Video Marketing Stats That'll Have You Running to Purchase A Camera
Still stuck asking yourself if video marketing is worth it? Ready to purchase that flashy DSLR camera, but want to know when you'll see ROI? Marketers in all industries have realized the power of video in their social ...
How to Share Company Videos on LinkedIn
So, you've created a new video blog or webinar and you're ready to share it with the world. Including your video in blogs and email campaigns is a good place to start, but what about social media? Every social media ...
How Different Generations Use Video (and What That Means for You)
If you're developing a video marketing strategy, you MUST consider your buyer personas to make sure you don't waste time and effort creating videos that go unwatched. A huge part of this is your target audience's ...
YouTube Removing Annotation Links is a Big Plus for Your Business
YouTube's traditional Annotations tool will be gone in less than two months. Annotation presets, links and templates that businesses currently use will be left intact, but there will be no more editing or creating new ...
5 Ways Manufacturers Can Benefit from YouTube
In manufacturing and countless other B2B industries, video marketing has become standard practice. Companies that use video to create a stronger online presence see more traffic, more conversations and, ultimately, more ...
4 Must-Know YouTube Strategies For Your Small Business
3.25 billion hours of videos are watched every single month on YouTube, and there are 4,950,000,000 total YouTube views each day. For businesses that use video to build their brand and close more deals, YouTube is a ...
How to Pitch Video Marketing Services to Your CEO
In the digital marketing space, video and video marketing has gone from novelty to necessity. Companies that use video marketing, in conjunction with traditional content marketing, see much more engagement and higher ...
3 Things You NEED to do to Prep for Your Next Trade Show
Industry trade shows provide valueable exposure for virtually all businesses involved. If you've got an upcoming trade show and booth locked in, awesome! You stand to generate significant buzz about your business and ...
3 Storytelling Tips for Creating Amazing, Honest Video Testimonials
Client testimonials are some of the first pieces of content that business leaders consider when updating their websites. Testimonials establish rapport and buyer trust, and back-up the value of your business's products ...
The Best Way to Track Goals and Campaigns in HubSpot
You don’t know where you’re going if you don’t know where you’ve been… this remains true for your business objectives, goals and performance this year. Marketing analytics are treasure troves of data about how your ...
3 Pages on Your Website Perfect for Video Marketing
There’s no denying the power of effective video marketing. A well-crafted video strategy can boost engagement, increase conversions and help your target audience better understand who you are and how you can resolve an ...
The How-To on Social Media Segmentation
While there are a number of practices businesses can use to connect with certain target audiences over social media platforms, there’s one that always seems to fly under the radar: segmentation. That is, the practice of ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
