Cassandra Leonard
Cassandra is an Inbound Marketing Consultant. She attends the University of South Florida, with a focus on Marketing.
Bluleadz Marketing
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9 minutes
The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)
If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
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7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
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6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Categories
Bluleadz Marketing
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4 minutes
Want to Grow Your Business in 2019? Get SMART About Marketing Goals
By planning out your marketing goals for 2019 using the SMART method, you’re already ahead of the game. Having SMART goals – goals that are specific, measurable, attainable, relevant, and time-bound – in place for your ...
Marketing
Feb 05, 2019
Bluleadz Marketing
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4 minutes
How to Set Up HubSpot's Conversations Tool to Crush Customer Service
Chances are, you had an AOL instant messenger screen name in the early 2000s. Even better chances are that you watched the concept of a chat box move into MySpace and Facebook — and now, chatting with friends and family ...
HubSpot
Aug 30, 2018
Bluleadz Marketing
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1 minutes
How To Set Up Social Media Publishing in HubSpot
HubSpot's Social Publishing tool allows users and businesses to post directly to all of their social media channels—including Twitter, LinkedIn, Facebook, and Instagram—from directly within their HubSpot portals.
HubSpot
Mar 05, 2018
Bluleadz Marketing
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6 minutes
5 HubSpot Hacks to Make Life a Bit Easier
When it comes to the HubSpot software, the product engineers have done a pretty good job of making the platform user friendly. With some guidance and training, new users are able to perform important marketing tasks ...
HubSpot
Feb 26, 2018
Bluleadz Marketing
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4 minutes
Where is Your Prospect in the Buyer's Journey?
So you have a bunch of visitors, leads and customers browsing your site - great! Do you know how to cater to those people based on where they are in the buyer’s journey? The buyer’s journey consists of 3 stages and ...
Marketing
Apr 06, 2016
Bluleadz Marketing
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4 minutes
[Tutorial] How to Set Up Hotjar on Your Website
You’ve probably heard of Hotjar before; if not, you’ve probably seen some variation of the platform before. If not, here’s a brief description: Hotjar is an online platform that is revolutionizing how we understand ...
Nov 04, 2015
Bluleadz Marketing
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3 minutes
How to Improve Your Closed-Loop Reporting
The purpose of closed-loop reporting is to align your sales team and marketing team together, but you might be wondering: How do I set this up? How do I improve on our current system? In a closed-loop situation, the ...
Marketing
Mar 04, 2015
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.