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Analytics Data: Finally, Here's the True Value You Need to See
Analytics data provides an insight to the success of your marketing campaigns. However, data only becomes helpful if you actually invest time into it – without thorough analysis of your data, it remains relatively ...
Why You Need a CRM Analyst on Your Team
There’s a reason why the majority of companies have adopted CRMs. These businesses have seen sales increase by 29 percent, and sales productivity increase by 34 percent. In the future, productivity is forecasted to ...
Entertainment Marketing: What It Is and How to Do It (+ Examples)
Game of Thrones found its victor. The Avengers assembled one last time. Star Wars fans eagerly await to visit the edge of the galaxy. 2019 is a big year for pop culture events, and we’ve seen some demonstrations of ...
How Much Does SEO Cost? Finally, the Truth Is Exposed
SEO is an essential investment for every business aiming for success. But how much does SEO cost? It’s hard to know how much is too much to spend on SEO, and if you don’t do careful research, you might risk wasting ...
How to Develop the Best Social Media Marketing Plan: A Complete Guide
Why You Need a Social Media Strategy Developing a social media marketing strategy will benefit your business in a whole bunch of different ways. When you implement a social strategy, you’re delivering your content and ...
Buyer Persona Development and ROI: Everything You Need to Know
Inbound marketing is founded on one basic principle: deliver the right content to the right people at the right time. In order to nail this strategy, you have to carefully consider each of the three elements within it. ...
How to Improve Your SEO Without Having to Create More Content
When you’re looking to improve SEO, you know you’re in for the long haul. Unfortunately, we can’t help that we’re a society hooked on instant gratification. But while all those promises of quick wins and guaranteed SEO ...
How to Embed Videos in Emails (2019 Version)
Imagine combining two powerful elements of your marketing strategy – doing so would create a highly impactful and efficient tool to reach out to your audience. Believe it or not, you can do this – by embedding videos in ...
How to Find Email Addresses: Tools and Tips You Need to Try
In the world of business, possessing someone’s email address is like holding a golden ticket. It creates a direct pathway of communication between you and your leads. Without an email address as a point of contact, ...
LinkedIn Job Ads: Why They Matter, Practical Tips, and Epic Examples
LinkedIn has become one of the most important hubs for recruiting top talent to your company. With this in mind, posting job ads on LinkedIn should be a core element within your recruitment marketing strategy.
Top 15 Best SEO Experts You Need to Follow to Increase Your Rankings
SEO is an essential factor of gaining brand exposure and developing a successful marketing strategy. But it's known to be a tricky and complicated marketing component to learn about. So what's the best way to learn ...
How to Use SlideShare: Benefits and Best Practices for Marketers
LinkedIn is widely known as a professional networking goldmine. The platform offers a wide range of tools to aid business professionals in their endeavors, including the information host SlideShare. When used correctly, ...
LinkedIn Sales Navigator Cost Breakdown + Reviews
LinkedIn is the golden beacon of professional social media. But if you look closer, it's so much more than just a professional social platform. LinkedIn Sales Navigator helps companies grow exponentially through lead ...
What Is Demand Generation? (+ 10 Demand Gen Tactics & Examples)
You’ll hear it in every business classroom or setting throughout the world – supply and demand. It’s the foundation of every company. In order to distribute your supply, there first needs to be demand for it. Demand ...
Average Email Open Rates: See How You Stack Up and How to Boost Yours
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere. Calculating your average ...
The Best (and Worst) Ways to Highlight Company Culture on Social Media
What is company culture? Simply put, it’s a composition of your company’s core values and the demeanor of your overall office, including the unique, individual employee personalities that make up the life of your ...
Millennial Marketing Fundamentals to Guarantee Engagement (+ Examples)
Millennials – that oh so special era of individuals born between 1980 and 2000 (though it seems nobody can agree on the exact birth date margins). Surely you’ve heard of us. We love avocado toast and Instagram. Ok I get ...
Why You Need to Add Paid Search to Your Digital Advertising Strategy
Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
