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Forget the 4 Ps: The New Marketing Mix Has 14 of Them to Drive Success
If you’re an old hand at marketing, you probably learned about the "4 Ps" of marketing in school or during on-the-job training. And only the 4 Ps—product, price, place, and promotion. Yes, it was a simpler time, with ...
10 HubSpot Deals Best Practices to Help Close More Customers
Anyone who works in sales or marketing can attest to the fact that there is always a metric ton of information keep track of. How many people have visited your company? How many have signed up for your email list? ...
16 TOFU, MOFU, and BOFU Content Examples for Your Marketing Funnel
Before the advent of the internet, marketing was almost exclusively based on outbound methodologies. Whether you were ready to buy or not, TV commercials would interrupt your favorite shows. Newspaper and magazine ads ...
12 Ways to Use HubSpot Slack Integration for Your Business (+Tutorial)
Sales, marketing, and service are, at their core, about building relationships. However, your reps may get too involved with completing menial tasks and feel like they don't have enough time to focus on relationship ...
The 12 Best B2B Product Page Examples That Fuel Sales
Product pages may be the last stop on your customers' journey—especially when you take the time to optimize them correctly for higher conversion rates. They're an essential component of digital marketing for all kinds ...
HubSpot Pricing: A Breakdown of Each Hub and Tier (+Your Expected ROI)
When comparing the best marketing, sales, and customer service software platforms, there's no doubt that HubSpot stands tall in this increasingly competitive field. They bring all the tools you need under one roof, and ...
15 HubSpot Capabilities Aligned With Your Inbound Strategy
Here at Bluleadz, we’re all pretty big advocates for the HubSpot platform. Not only do we use it for our own website, customer relationship management, sales pipeline, and more, most of our customers are HubSpot users ...
5 Types of Business Report Templates You Need to Support Growth
Poor communication kills businesses. When leaders don’t know how their teams are performing (and team members don’t know what their leaders want or need), then communication suffers, initiatives fall through, and the ...
Vision Statement Vs. Mission Statement (+ Examples & Template)
Starting or running a successful business takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business ...
The 12 Best Knowledge Base Examples in 2023 (+ Tips)
Knowledge bases! It may sound like a boring topic. Nobody out there describes themselves as the "Michelangelo of knowledge bases," after all. Though if you do call yourself that, please get in touch – we want to meet ...
8 Proven Ways to Create Thought Leadership Content (+ Examples)
Your organization's content marketing strategy relies on your team's ability to develop awesome thought leadership content. Unfortunately, becoming a “thought leader” is so sought after by enterprises great and small ...
12 Baby Boomer Marketing Strategies That Drive Leads (+ Examples)
The type of products and services you offer often dictates which generations you market to. For example, if you sell extreme sports products, your target audience is going to trend younger. However, if you sell ...
52 of the Best Blogs to Improve Your Life and Career
Spending time seeking out a well-written and creative blog can be more than just entertaining or educational; it can inspire you and reinvigorate those creative juices. One of the amazing things about the internet is ...
18 of the Best Company Cultures (+ Tips for Building a Great Culture)
Workplace culture isn’t something you can measure out and add just so like making a cake. Still, an effective workplace culture is a magic ingredient with many powerful benefits. When people feel connected to their ...
The 23 Best Social Media Management Tools for Boosting Engagement
Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do, why you do it, and how your products and/or services stack up to your competitors.
How to Build a Great LinkedIn Content Strategy (+ Content Examples)
As the social hub for professionals, LinkedIn is often used to check out potential new hires (or, in the case of employees, potential employers). However, it can also be used for marketing your products and services to ...
9 Types of Sales Trigger Events & How to Use Them (w/ Examples)
Trigger events are a great way to fuel your lead generation efforts. If your sales team doesn't practice using them while prospecting, then you're missing out on opportunities. Once you know what to look for, ...
The 14 Best Free Email Signature Generators of 2023 (+ Tips)
Email continues to be a main channel of communication in our personal and professional lives. In the business world, it remains a primary method of connecting and engaging with your network. And for good reason. Email ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
