Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

HubSpot
Sep 30, 2024
Douglas Phillips
Former military brat, graduated from Leilehua High School in Wahiawa, Hawaii in 2001. After earning my Bachelor's in English/Professional Writing, took on a job as a writer here at Bluleadz.
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Bluleadz Marketing
9 minutes

6 Tips For Making Effective B2B Content Marketing Campaigns

A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Content Marketing
Aug 08, 2024

Categories

Bluleadz Marketing
9 minutes

15 Thought Leadership Content Examples to Learn From

A great content strategy is one that leverages many different tricks to appeal to the entirety of your intended audience. Practically every business owner or industry expert wants to be seen as a thought leader—someone ...
Marketing
Dec 10, 2019
Bluleadz Marketing
13 minutes

7 Great FAQ Page Examples That You Can Copy (+ Best Practices)

Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
Marketing
Nov 27, 2019
Bluleadz Marketing
11 minutes

12 of the Greatest Unsubscribe Page Examples You Can Steal

No matter how hard you work to make your blog engaging and high-quality, it’s inevitable that some of your subscribers will choose to opt out of receiving new blogs from you. When it comes to lead generation, ...
Marketing
Nov 05, 2019
Bluleadz Marketing
7 minutes

18 of the Best Cold Email Templates to Get Warm Leads

Every salesperson would love for every lead to be warm so they could have an easier time starting off the relationship. But we can’t always get what we want, can we? "Cold" outreach is just a part of the process, and ...
Sales
Sep 24, 2019
Bluleadz Marketing
7 minutes

12 Inbound Marketing Influencers You Need to Follow in 2019

Every now and again, even the best marketers need a little inspiration – someone to look up to who can be a role model for how to get stuff done. Following a marketing influencer, reading up on what they’ve done and ...
Marketing
Feb 07, 2019
Bluleadz Marketing
6 minutes

3 Things You’re Probably Doing to Drive Your Marketing Team Crazy

When you’re working with an inbound marketing firm to help you attract leads and convert them to customers, it’s important to have strong communication and a good working relationship. However, there are a few things ...
Marketing
Jan 07, 2019
Bluleadz Marketing
6 minutes

5 Reasons Manufacturers Should Use HubSpot’s Marketing Hub Starter

Inbound marketing is a major driving force in the success of many modern businesses – and manufacturers are no exception.
HubSpot
Oct 14, 2018
Bluleadz Marketing
15 minutes

14 SEO Mistakes Your Company Is Probably Making (& How to Fix Them)

Voice search. Artificial intelligence. Google algorithm updates. Mobile-first indexing. It's difficult to keep up with the ever-changing world of SEO, but it's a must for marketers. Search engines like Google are ...
Marketing
Sep 24, 2018
Bluleadz Marketing
6 minutes

How to Get a Head Start on Your Pillar Page Content

In a previous article, I talked a bit about a new concept that’s gaining steam as a tool for companies to draw people to their websites and provide an impressive and meaningful set of resources: the pillar page. In that ...
Marketing
Aug 31, 2018
Bluleadz Marketing
6 minutes

Switching from Keywords to Pillar Pages and Topic Clusters

In the last article I wrote, I talked about how HubSpot removed their keywords tool and asked the question: “Are Keywords Dead?” Today, I’d like to talk about the new systems that are poised to replace keywords as the ...
Marketing
Jul 05, 2018
Bluleadz Marketing
5 minutes

Are Keywords Dead?

If you’re a HubSpot user who regularly plays (or I should say “played”) around with the keywords tool, you might have noticed something—namely, that the tool is now gone. Long-time HubSpot users have probably seen the ...
Marketing
May 31, 2018
Bluleadz Marketing
5 minutes

3 Website Tools You Should Use to Audit Your Website & Improve ROI

Your website’s a pretty important tool for getting leads and customers through the proverbial door. A well-made website can help you attract total strangers online, move them through your sales funnel, and turn them ...
Marketing
Mar 07, 2017
Bluleadz Marketing
6 minutes

Social Media Marketing Vs. Content Marketing

Hello reader. I have an important question for you today: do you know the difference between social media marketing and content marketing? Both types of marketing share a common goal (promoting your brand), but they ...
Marketing
Feb 06, 2017
Bluleadz Marketing
4 minutes

SEO Vs. Inbound Marketing: What’s the Difference?

What is SEO? Search Engine Optimization, or SEO, is a huge issue for companies looking to get found online. SEO is a kind of measure of how attractive your website is to the different search engines, such as Google, ...
Marketing
Jan 10, 2017
Bluleadz Marketing
5 minutes

How You Can Start Creating Effective Inbound Marketing Campaigns

I’ve been at this inbound marketing thing as a content writer for a while now, and I’ve seen some campaigns that totally went above and beyond expectations, and a lot more that have fizzled out and died all too quickly.
Marketing
Nov 22, 2016
Bluleadz Marketing
4 minutes

HubSpot Vs. Inbound Marketing Agency: What’s the Difference?

For some, the difference between a marketing software/platform provider such as HubSpot and an inbound marketing agency like Bluleadz is obvious. However, there are many who don’t know the difference between the two.
HubSpot
Sep 27, 2016
Bluleadz Marketing
4 minutes

Can Inbound Marketing Work for My Medical Billing Company?

Medical billing services are an integral part of the medical industry. Medical practitioners simply cannot keep up with their expenses if they don’t have a strong system in place to take income from insurance companies ...
Marketing
Apr 28, 2015