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DNS Propagation: How It Works & Why Marketers Should Care
Today’s digital marketers need to be comfortable with technology to succeed. After all, if you couldn’t browse the Web, manage your email, and get involved on social media, opportunities would pass you by.
Website Navigation Best Practices That Will Boost User Experience
Good website navigation blends into a design so easily that people rarely think much about it. In fact, it wasn’t until the advent of mobile technology that marketers started taking a new look at it.
5 Really Ugly Websites That Still Make a Ton of Money
Let’s face it: Websites haven’t really been beautiful for all that long. For most of the history of the Web, most sites were butt ugly. There is an unmistakable 1994 aesthetic you can identify in a flash when you look ...
Most Popular Colors to Use in Marketing & Why They Work
Marketing psychology is a complex area. Consumers can be effected by so many elements within the marketers toolkit. For example, the shape of a logo can impact consumers on a deep psychological level. In previous posts ...
25 Popular Link Building Tips That Will Nab You New Links
Looking for link building tips that really work in 2018? You’re in the right place! There’s been a lot of talk lately about how “linkless mentions” – also known as plain old brand mentions – could be creeping up as an ...
40 Writing Quotes That Will Inspire You to Create Awesome Content
Even the best of us can sometimes suffer from writer's block. On those days when the words just don't seem to flow, it can be really helpful and inspiring to sit and read writing quotes from great authors. They've been ...
20 Website Metric Examples (& Why You Should Monitor Each)
Website metrics! Digital marketers are drowning in them, but which ones matter most? Altogether, there are probably hundreds of different website metrics you could choose to track – every year, Big Data comes closer to ...
5 Guaranteed Ways To Decrease Bounce Rates on Your Website
We’ve all come across a website that was poorly designed or we couldn’t find what we were looking for, leading to us immediately closing that page. This action we’ve done thousands of times without a thought contributes ...
10 Logo Shapes & How They Impact Us Psychologically
Any marketer who has ever done A/B testing knows that small changes in a design can make a big difference. Over the course of a year, the color of a button might influence hundreds more people to make a purchase that ...
Segmenting Your Contact Database in 5 Easy to Follow Steps
Your contact database is one of the most essential assets of your business. The contact database serves as the record of all your customer relationships – plus all of the relationships that are still in the process of ...
15 Questions to Help You Identify the Decision Maker
One of the most important – and potentially challenging – parts of B2B sales is finding the decision maker who ultimately approves your deal. While this remains fairly simple in smaller companies with less than 20 ...
29 Alternative Search Engines to Shatter Your Dependence On Google
When it comes to online search, a couple of websites immediately come to mind. Of course there's Google, the number one search engine. It had around 63.9% of the market for search in 2017. Yahoo , and Bing make up ...
The Marketing Research Process in 7 Easy to Follow Steps
When people talk about the marketing research process, they have a tendency to make it sound unbelievably complicated. Sure, marketing research is research, and in research, details matter.
6 Social Media Blunders From the Past Year
If you engage in social media marketing the ultimate goal is always to take a post viral. It's a great way to draw attention to your company, your products and your services... except when it isn't! Social media ...
5 Pages of your Website That Need Video (With Examples)
If you're not using video on your website, you should be! Online video has been a growing trend for the past few years and it's only going to continue to grow. Whether it's explainer videos on your product pages or ...
Simple Changes That Will Modernize Your Manufacturing Website
Over the last few years, many brands have changed the way they think about manufacturing websites – and it’s about time, too!
Electronic Billboards vs Digital Marketing: Where to Spend My Budget?
Thinking about trying out an electronic billboard to boost your marketing efforts? Electronic billboards are quickly replacing old-fashioned billboards as the method of choice for getting the attention of commuters. ...
25 Eye Opening YouTube Statistics [Infographic]
Launched on Valentine's Day in 2005 by 3 Paypal employees as a video sharing website, YouTube has changed the way video is delivered online. It's a platform that has given some users worldwide recognition (who doesn't ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
