Generating content is a significant investment of time and resources, but it pays off big. In fact, 78 percent of marketers attribute the increased success with content marketing to their content creation.
Your biggest content marketing asset is your blog. When it comes to your content strategy, your blogging process is a primary aspect.
This is why you need a clear process and defined roles for each member of your blogging team.
Let's meet each person on your content team and see how they impact your blogging process:
The top dog of your content marketing team is your manager (obviously). They oversee the whole content marketing machine, and your blogging process is a major aspect of that machine.
Part educator, part leader, and part expert, the content marketing manager is your content team's go-to resource. The success and failure of your blog ultimately falls on their shoulders.
The sustainable success of your blog is driven by a clear vision. Your content strategist is the one who builds out ongoing initiatives based on big picture goals set by marketing management.
They have a keen understanding of the tactics and initiatives needed to drive real results for your blog.
As the backbone of your blogging team, your copywriters are, you guessed it, writing your blog posts. They understand the content strategy and churn out your content laid out in the editorial calendar.
via GIPHYStrong copywriters can put out a high volume of valuable content in a short amount of time, acting as the engine of your blog.
While not every blog team brings on a dedicated editor, this role is important. It can be filled by other writers or your strategist.
No matter who takes on this role, they're playing an important part in the entire blogging process. Without an editor, your team could publish content riddled with errors and oversights, which hurts your credibility with your audience.
A blog without a nice design is not engaging. The look and feel of your blog are so important to the user experience.
When visitors come to your blog, they expect valuable information, but they also want a good reading experience. A designer is your best resource for adding all the little details that matter, like graphics, CTA buttons, images, and the like.
Video content is still gaining in popularity, and it can be used within your blog in a variety of ways. This is why it helps to hire a videographer.
via GIPHYWhile it can be costly to cover the costs of a dedicated video specialist, it's becoming a necessity when you consider audience behavior – as HubSpot research found, 55 percent of people consume video content thoroughly. Why not give your audience what they want?
Your promotion and community building strategy shouldn’t be an afterthought, which is why you need a manager of your social media presence.
As part of your blog team, your social media manager will be integral in promoting your posts and, on a larger scale, building your eager community of readers.
via GIPHYNot every content team and blogging process is the same. Depending on your budget and output expectations, your team will be a lot smaller or bigger than this.
And if you’re working with less people, each member of your content team likely wears many hats. This is why you want to onboard talent who bring several different talents to the table. For example, a copywriter who has experience with Google Analytics can become a key player on your team as a content analyst.
With multi-talented A players on your content team, your blogging process will be streamlined so you can deliver plenty of awesome content to your audience.