Elevate Your Content with AI and HubSpot Content Hub Enterprise

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. With the advent of artificial intelligence (AI), content creation and management have been revolutionized, offering unprecedented opportunities for businesses to enhance their content marketing strategies.

HubSpot's Content Hub Enterprise stands at the forefront of this innovation, providing a suite of advanced AI tools designed to elevate content marketing efforts to new heights.

In this post, we'll explore the transformative impact of AI on content generation and delve into the myriad benefits of upgrading to HubSpot Content Hub Enterprise.

Transforming Content Creation with AI

AI has fundamentally changed the game for content creators, offering tools that streamline the content creation process, improve efficiency, and enhance creativity. The AI-powered Content Remix tool available in HubSpot's Content Hub Enterprise exemplifies this transformation.

With the ability to quickly repurpose existing content into new formats, marketers can easily diversify their content offerings without the need for extensive time or resources.

Whether it's turning a blog post into a series of social media snippets, an engaging video, or audio files that you can use for your podcast, AI tools enable marketers to cater to the varied preferences of their audience, ensuring that content remains fresh, relevant, and engaging.

Enhancing Consistency of Content Across Channels with AI Brand Voice Tools

In addition to the Content Remix tool, HubSpot is now offering an enhanced brand kit resource that improves AI content generation to more closely match your business's desired brand voice.

This AI Brand Voice tool provides a fast way to generate new content and rework existing content to ensure greater consistency across all of your content. Marketing, sales, and service teams alike can streamline their content generation while upholding the tone and demeanor that most closely aligns with your business.

This tool analyzes content samples that you supply (as well as manual style and tone cues) to enhance your AI-generated content in HubSpot.

Benefits of the AI Brand Voice:

• Create original content at scale. With Brand Voice enabled, your content will be unique to your business's tone and style so you can produce content that sounds more natural for your business quickly.
• Streamline AI content review. Having content that already aligns with your brand voice on generation streamlines the editing process—allowing you to produce more content faster.
• Unify your voice across multiple channels. Ensure that all of your communications from your sales, service, and marketing teams follow the same tone to create a smoother customer experience. Make every email, blog post, social post, and SMS message sound like it came from the same organization.

Revolutionizing Content Management and Distribution

Effective content management and distribution are key to maximizing the reach and impact of your marketing efforts. HubSpot's Content Hub Enterprise leverages AI to simplify these processes, making it easier for marketers to organize, optimize, and disseminate content across multiple channels.

AI-driven analytics and insights help in identifying content performance trends, enabling marketers to make data-informed decisions on content strategy adjustments.

This streamlined approach not only saves time but also ensures that content reaches the right audience at the right time, ultimately boosting engagement and conversion rates.

The impact of AI on content creation is impossible to deny. However, it isn't likely to completely replace human content creators, as a human will need to review and touch up AI-generated content to ensure its validity. As Ian Shepherd, Creator economy entrepreneur and host of the Business of Creators stated in a Forbes article about AI content creation:

"As we navigate this transformative era, it’s going to be fascinating to see how the coexistence of AI and human creativity will shape the future of content creation. My view is that AI will not replace content creators. Instead, leading content creators will use it as a powerful collaborator, automating tasks, fueling creativity, and providing data-driven insights." —Ian Shepherd 

Enhancing Accessibility through AI Narration

Accessibility is a critical consideration in today's digital landscape. HubSpot's Content Hub Enterprise addresses this need through its AI narration feature, which transforms written content into audio.

This innovation allows businesses to cater to users with visual impairments or those who prefer auditory learning. By adding an AI-narrated version of blog posts or articles, companies can expand their audience reach and provide a more inclusive content experience.

Moreover, this feature enables users to consume content on the go, whether they're commuting, exercising, or multitasking, thus enhancing content accessibility and engagement.

You may even capture some audiences that prefer listening to reading by creating audio versions of your posts. 

Tips for Using AI Narration

• Put the AI narration module somewhere it will stand out on your webpage so that listeners can easily find it and click on it.
• When you generate AI narration, be sure to review the text and clean up any instances of words or phrases that the AI narrator would likely struggle to say, such as random letter strings left as examples.
• Listen to the AI narration before posting to verify that it is working as intended.
• If you edit a post after generating the narration, click on the "Reset to post body" option just above the text editor to update the text used to what is currently on the page.

Generating Custom Images with AI for Brand Consistency

Visual content is a cornerstone of effective digital marketing, but creating unique, brand-aligned images can be a resource-intensive task. HubSpot's Content Hub Enterprise introduces an AI image generator tool that alleviates this challenge.

By generating custom images tailored to specific content pieces, brands can maintain visual consistency across their marketing materials without the need for extensive graphic design resources.

Here's an example made with the prompt "Robot drawing an image on an easel using a paintbrush. Use muted colors for the robot and bright colors for the image on the easel." I specified the "pop art" style for this prompt:

This tool not only saves time but also ensures that each piece of content has a unique visual appeal, strengthening brand identity and enhancing user engagement.

Tips for Using the Content Hub AI Generator

• Review AI-generated images—especially of people or text. AI image generators often struggle with some aspects of creating human shapes, such as hands (adding two hands onto a person's arm or making major spelling errors in image text). Review AI-generated images before pushing your content live.
• Experiment with your prompts. Want to get the best results from your HubSpot AI image generation? Try out different prompts with different levels of detail. Switching your prompt to ask for more details and even request a specific color palette can help the image generator create something closer to the idea you have for your image.
• Try out the different art styles. The image generator in HubSpot has a bevy of art styles to choose from—and each will modify the end product differently.
• If at first you don't get what you want, retry with a modified prompt! It only takes a few moments to generate new images, so feel free to try out different prompts and settings until you get something you like.
• If you're making featured images for a blog or website page, use the "landscape" orientation so the image will fit more easily with a hero banner style.

Expanding Global Reach with AI-Powered Language Translation

In our increasingly globalized world, the ability to communicate with a diverse, multilingual audience is invaluable. HubSpot's Content Hub Enterprise harnesses AI-powered language translation tools to help businesses effortlessly create multilingual content.

This capability allows companies to reach new markets and engage with customers in their native languages, fostering a sense of connection and trust.

While AI translation is a powerful tool for broadening your audience, it's essential to complement it with human expertise to ensure cultural and linguistic accuracy, thus maximizing the effectiveness of your global content strategy.

Maximizing Content ROI with HubSpot Content Hub Enterprise

Upgrading to HubSpot Content Hub Enterprise offers businesses a competitive edge in their content marketing efforts. By harnessing the power of AI, companies can improve content quality, streamline processes, and unlock new opportunities for engagement and conversion.

The advanced features of Content Hub Enterprise, from content remixing and AI narration to custom image generation and multilingual support, empower marketers to craft compelling, diverse, and accessible content that resonates with a broad audience. Moreover, the integrated nature of HubSpot's platform ensures a seamless, efficient workflow, allowing marketers to focus on creativity and strategy. Ensuring your team is educated on the possibilities within Content Hub Enterprise will help them leverage these revolutionary tools at full scale and not only achieve, but surpass ROI goals for your business.

In conclusion, the integration of AI tools in content generation and management represents a significant leap forward for digital marketing. HubSpot's Content Hub Enterprise stands at the forefront of this evolution, offering a comprehensive suite of tools that enable businesses to elevate their content marketing strategy.

In an era where content is king, upgrading to HubSpot Content Hub Enterprise is a strategic investment in the future of your marketing success.

Need Help Maximizing Your Content Hub ROI?

Book a meeting with the team at Bluleadz to discuss Content Hub services that can help you get more out of your HubSpot resources.