---
title: Blog | How to Optimize a Blog in HubSpot
description: Content Manager Casey Crane provides a detailed tutorial on adding and optimizing a blog post in HubSpot. Learn how to add authors, media, hyperlinks and more.
---

[Marketing Sales and Service Blog | Bluleadz Inbound Agency ](https://www.bluleadz.com/blog)

# [Blog | How to Optimize a Blog in HubSpot](https://www.bluleadz.com/blog/how-to-optimize-a-blog-in-hubspot-vlog)

 Written by [Casey Crane](https://www.bluleadz.com/blog/author/casey-crane) | 1/19/18 9:15 PM

If you're a [new HubSpot user](https://www.bluleadz.com/hubspot-onboarding-services), navigating the blog tool may seem like information overload. HubSpot blog tool is built out a bit differently than similar tools on other platforms. Namely, it integrates with **everything **else in the CRM; CTAs, campaigns, lists and other automated marketing tools.

To make things a little easier, in this video walkthrough I provide a step-by-step process on creating a HubSpot blog post and optimizing existing blog posts.

Whate to Consider When Optimizing a Blog Post

When optimizing a business blog post on HubSpot, there are more than a few bases to cover before taking the post live. These include:

- Title and post URL
- Campaign
- Selected keywords and tags
- Inbound and external hyperlinks
- Author
- Meta description
- Featured images and media
- Scheduling

Make sure all of these elements are addressed and follow the steps in the video tutorial above, and you'll see improvements in your company's blog posts in no time.

[View full post](https://www.bluleadz.com/blog/how-to-optimize-a-blog-in-hubspot-vlog)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Casey Crane"
  },
  "dateModified" : "2024-07-05T13:37:35.406Z",
  "datePublished" : "2018-01-19T21:15:00Z",
  "headline" : "What to Consider When Optimizing a Blog in HubSpot",
  "image" : {
    "@type" : "ImageObject",
    "height" : 759,
    "url" : "https://www.bluleadz.com/hubfs/BlogOptimization-015338-edited.png",
    "width" : 1518
  },
  "mainEntityOfPage" : "https://www.bluleadz.com/blog/how-to-optimize-a-blog-in-hubspot-vlog",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://www.bluleadz.com/hubfs/bz-bluleadz-2018/img/favicons/apple-touch-icon.png",
      "width" : 60.0
    },
    "name" : "Inbound Marketing Blog"
  }
}
```