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SendGrid vs. HubSpot: Who Has the Best B2B Email Marketing Tools?
B2B marketing is significantly different from the B2C variety. Since their transactions generally require a larger investment, leads take their time conducting research — and once they narrow down their options, they ...
Forget the 4 Ps: The New Marketing Mix Has 14 of Them to Drive Success
If you’re an old hand at marketing, you probably learned about the "4 Ps" of marketing in school or during on-the-job training. And only the 4 Ps—product, price, place, and promotion. Yes, it was a simpler time, with ...
Getting Started With HubSpot: the B2B SaaS Platform forBusiness Growth
Running a business requires getting acquainted with many business platforms. They all have pros and cons. They all serve a specific purpose — accounting, payroll, marketing automation, and customer service, to name a ...
How Long Does B2B Inbound Marketing Take to See Results? (+ Tips)
The 7 Top HubSpot Competitors for B2B Marketing Automation
HubSpot has become the software equivalent of the popular kid in town. Browse through LinkedIn and you’ll find a myriad of marketing professionals display their certifications. Enter a search engine query regarding ...
HubSpot CMS vs. WordPress: How To Choose a Digital CMS
There are a lot of elements that come into play when creating website content. First and foremost, you have to create quality, useful, relevant content. However, since there’s so much fierce competition whenever someone ...
Using HubSpot Playbooks to Streamline B2B Sales Strategy (+ Examples)
You started your business because you’re good at what you do. You know you can serve a purpose, and serve it well. You know the industry, what your audience needs, and maybe you even have a niche. But even if you are ...
The Pros and Cons of the HubSpot Marketing Starter Plan
HubSpot has become one of the most popular business SaaS providers around the world for many reasons. It’s user-friendly, offers best-in-class features to nurture your leads, and — best of all — comes with an affordable ...
How to Use HubSpot for Nonprofits (CRM)
Nonprofit organizations make life better for a lot of people. Their raison d'être is to provide needed services, education, and other types of programs to improve the quality of life of community members. But just as ...
How To Optimize Conversion Paths On Your B2B Website
Nobody on this planet can guarantee that by following X or Y strategies, you’ll end up on Google’s first page. However, there are many practices that will significantly improve the likelihood of this occurring.
Overcoming the 12 Most Common B2B Challenges for Marketing and Sales
Effective marketing always requires long stints of planning, implementing, and testing different iterations. Market research, developing buyer personas, and A/B testing are all part and parcel of the industry. You know ...
How to Provide Extraordinary B2B Support to Delight Your Customers
When it comes to customer service, you really want to go out of your way to make people feel appreciated. This is even more important in a day and age where everyone is used to getting what they want, when they want it. ...
Why Use HubSpot Integrations To Your Website + How To
Your website is your presentation card. In fact, it’s even more important than that, because unlike the latter, people can find it organically. They don’t need to meet you at a networking event or have a friend of a ...
10 HubSpot Deals Best Practices to Help Close More Customers
Anyone who works in sales or marketing can attest to the fact that there is always a metric ton of information keep track of. How many people have visited your company? How many have signed up for your email list? ...
10 HubSpot Lifecycle Stages Best Practices
HubSpot is a popular SaaS business solution because it increases efficiencies in marketing, sales, and customer service. Their tools are designed to make your teams’ job roles easier to do, while at the same time ...
The 9 Best HubSpot Email Marketing Tools To Help You Increase Revenue
How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete ...
The 7 Best B2B Marketing Channels to Leverage for Business Growth
When you run a B2B company, you have to take into account additional considerations. How are you going to build long-term relationships with your prospects? How are you going to educate them on your benefits and ...
Top 6 Data Hygiene Best Practices
Accuracy is everything. When you order anything online, you want to receive exactly what you bought. By the same token, when you look at your KPI dashboards, you expect them to reflect true information — especially ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
