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HubSpot vs. Salesforce: Which Is the Best CRM? [2020 Update]
There’s a unique correlation between building positive customer relationships and the longevity of a business. Maintaining those connections is the present and future of business, with customer-centricity taking front ...
The Ultimate List of Sales Manager & Sales Rep Interview Questions
The interview for any position is only as useful as the questions you choose to ask. Job candidates can bring a load of stress and anxiety to the interviewing process, but leaders should be able to think deeply about ...
3 HubSpot Quick Wins You Can Crush in Your First 3 Months
New HubSpotters may find it hard to contain their excitement. After all, they have access to one of the leading business software options in the world. Not to mention, there are so many success stories from businesses ...
9 Simple Steps to Generate Repeat Customers and Drive Growth
For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but ...
What Is HubSpot Used For? Your Straightforward Guide to Growing Better
If you’ve ever researched business software solutions, read about inbound marketing, or studied business models like the flywheel, you’ve likely heard of HubSpot. There’s a lot more than meets the eye when you start ...
9 of the Best Live Chat Software Options of 2020 (Reviewed & Rated)
Chat software is quickly becoming an integral part of any website. With the best live chat software, your agents have the opportunity to answer questions and build rapport with potential customers. This keeps them from ...
10 Sales & Marketing Gurus That Started From the Bottom
You've probably heard someone say "turn to an expert" when seeking advice, guidance, or instruction. But what qualifies someone as a real expert? Who are the geniuses of marketing and sales today? Well, we call them ...
15 Lead Generation Strategies That Will Fill Your Sales Pipeline
Whether you’re B2B or B2C, digital marketing gives you unprecedented opportunities to attract and convert leads – and inbound marketing is the undisputed king of the digital realm. Yet, sitting at the engine of your ...
How to Write Persuasive Follow Up Emails (+ Templates)
Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. ...
9 Sales Questions About Pricing You Need to Know How to Answer
As those on the frontlines of your business, your sales team is often confronted with a lot of different questions that can be difficult to answer or address. One of the most intimidating subjects? Pricing. As consumers ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
4 Ways to Calculate Marketing ROI for Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It's a calculation, and it's related to money. That's about as far as the ...
6 Easy Steps to Boost Your Google PageRank and Drive Traffic
Have you ever searched for your product or service and stared longingly at that #1 spot on the search engine result page? Are you hungry to make it to that first page and surpass your competitors? Then your first ...
3 Reasons Why Website Accessibility Should Be Your Top Priority
The concept of ensuring accessibility for all people is not foreign to businesses. Inclusion is a must nowadays, thanks in large part to the Americans with Disabilities Act (ADA), which passed in 1990, and the Americans ...
How to Build a Comprehensive Sales Strategy for 2020 (+ Example)
To function at their best, all parts of your business need a strategy. We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to ...
Strategic Account Management: What It Is and How to Do It Well
You've probably heard all about how important it is to build relationships with your customers. How it's critical that you put your customers first. But how exactly do you make that work in your company's benefit? And ...
12 of the Best Software Tools for Working Remotely (+ Culture Impacts)
The concept of working remotely is not new by any means. Many organizations offer flexibility as a benefit for their employees. In the last five years alone, there’s been a 44 percent increase in remote work. And these ...
How to Master Customer Interaction Management (+ The Best Software)
Your service reps interact with your customers daily, often in different ways and varying capacities. How are these interactions going down, though? Are they just brief touchpoints, or are your customers being fully ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
