Applying HubSpot Education to Every Aspect of Your Organization.

Bluleadz Marketing
5 minutes

HubSpot Acquires Cacheflow to Add Native CPQ Power to Commerce Hub

HubSpot
Oct 14, 2024
Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024

Categories

Bluleadz Marketing
10 minutes

How to Use Long Tail Keywords to Climb Rankings (+ Tools and Examples)

Ranking for popular or general keywords almost requires you to have an entire floor of top SEO specialists working 70 hours a week, churning content nonstop. Experienced marketers, though, have learned to target ...
Marketing
Dec 16, 2019
Bluleadz Marketing
11 minutes

How to Advertise Your Business Online for Free in 2020 (w/ Examples)

Running a small business is a lot like juggling fragile eggs when you've never juggled before. Drop one egg, and you might just have a mess to clean up. Drop multiple eggs, your business fails. One of the biggest ...
Marketing
Dec 13, 2019
Bluleadz Marketing
12 minutes

How to Optimize Your Content For Search Intent & Guarantee Results

Let's face it: Driving traffic to your website is a pain in the ass. You have a lot of competition to earn top spots in Google results. This is where search engine optimization (SEO) plays a vital role. But ...
Marketing
Dec 12, 2019
Bluleadz Marketing
13 minutes

6 Steps to Create an Email Course to Drive Leads (+ Examples)

Generating leads and expanding brand awareness is a common obstacle for marketing professionals. One of the best channels to overcome these challenges and hit your goals is by creating an email course.
Marketing
Dec 11, 2019
Bluleadz Marketing
6 minutes

10 Tips to Improve The Clickthrough Rates Of Your CTAs

No matter what type of website you run, you likely have some form of a call to action (CTA) on one or more pages. However, not all CTAs garner the results you'd like. What is that magic elixir that makes one CTA ...
Marketing
Dec 10, 2019
Bluleadz Marketing
9 minutes

15 Thought Leadership Content Examples to Learn From

A great content strategy is one that leverages many different tricks to appeal to the entirety of your intended audience. Practically every business owner or industry expert wants to be seen as a thought leader—someone ...
Marketing
Dec 10, 2019
Bluleadz Marketing
10 minutes

11 of the Best Sales Enablement Tools to Get On Your Prospects' Radar

In this era of close alignment between sales and marketing, sales enablement is growing as a buzzword and sales enablement tools are becoming more popular.
Sales
Dec 09, 2019
Bluleadz Marketing
8 minutes

What Is a Heatmap & How to Use It For Lead Generation (w/ Tools)

All website pages have a purpose, whether that purpose is to drive further clicks, qualify visitors, provide a solution, or even a mix of all of those things. Heatmaps and recorded user sessions allow you to see if your ...
Marketing
Dec 06, 2019
Bluleadz Marketing
14 minutes

6 Steps for Creating an Original Research Report (+ Examples)

Thought leadership comes in various forms of content. It’s one of the most important strategies you can adopt as a marketer. Your company reaps many benefits from thought leadership, including the following: It ...
Marketing
Dec 05, 2019
Bluleadz Marketing
7 minutes

What Is the ROI of Inbound Marketing? Everything You Need to Know

By now, most professionals have at least heard the term “inbound.” If not in the context of HubSpot’s massive annual business event, then they’ve heard it in the context of marketing. It’s easy to shrug it off as just ...
Marketing
Dec 04, 2019
Bluleadz Marketing
9 minutes

4 Steps to Execute a Kickass Healthcare Branding Strategy (+ Examples)

How often do you consider a healthcare organization's branding strategy? Probably not that often, right? That alone is a pretty large indication that it should be taken a bit more seriously. Branding is an important ...
Marketing
Dec 04, 2019
Bluleadz Marketing
7 minutes

How to Master Your New Employee Onboarding Process (w/ Free Checklist)

After all the hunting, interviewing, and assessing, you finally found an A+ player to join your marketing team. But finding and hiring top talent is just the start. One of the most important processes within your ...
Leadership
Dec 03, 2019
Bluleadz Marketing
5 minutes

5 Tips for Using the Free HubSpot Sales Hub to Drive Revenue

HubSpot has taken providing value to the next level by opening up their sales software in a free plan. Admittedly, it's a limited version to their sales hub, but there's still a ton of goodies to be found that won't ...
HubSpot
Dec 03, 2019
Bluleadz Marketing
15 minutes

10 Digital Marketing Challenges That Are Hurting Small Businesses

Small businesses looking to grow in the digital world know that internet marketing is a must. And this focus on marketing in the digital age brings plenty of unique challenges along with it. Unfortunately, most small ...
Marketing
Nov 28, 2019
Bluleadz Marketing
13 minutes

7 Great FAQ Page Examples That You Can Copy (+ Best Practices)

Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
Marketing
Nov 27, 2019
Bluleadz Marketing
7 minutes

What Is Progressive Profiling and How Do You Use It? (w/ Tips + Example)

When you’re getting to know someone, chances are, you aren’t going to probe them with deeply personal questions that violate their privacy. Unless that’s what you’re going for, but we don’t recommend it. In a situation ...
HubSpot
Nov 26, 2019
Bluleadz Marketing
13 minutes

10 Lead Generation Strategies For Tech Companies to Drive Conversions

In a world flooded with businesses and corporations, it can be difficult for salespeople to find leads and vice versa. This is especially true for technology and software companies, where it can feel like there’s a ...
Marketing
Nov 25, 2019
Bluleadz Marketing
10 minutes

How to Create an Incredible Editorial Calendar (+ Templates)

Catchy title? Check! Personas? Check! It's important to have all your information in order before you start creating content, and that information includes buyer persona research, awesome titles, keyword research ...
Marketing
Nov 25, 2019