Categories
15 Landing Page Optimization Tips That Will Help You Convert
Your marketing machine won’t be able to operate fully without practicing lead generation. That’s pretty common knowledge. But converting those leads requires high quality landing pages, and those aren’t as common as you ...
What Is a Microsite? 10 Microsite Examples That Build Brand Awareness
What the heck is a microsite and why do you need one? First, the good news: If you’ve never heard of microsites, you’re not missing out on something that will make or break your entire digital marketing strategy. ...
How to Pick The Perfect Font for Your Brand ( +10 Free Font Sources)
Defining your brand identity isn’t easy. There are so many different little pieces and puzzles to try and optimize or perfect. When it comes to your business’ brand, you’re expected to nail everything, from the ...
10 Pipeline Management Tips to Drive Revenue
Pipeline management is a major part of maximizing sales revenue – and the longer your average sales cycle is, the more important it is to have full visibility throughout your pipeline. All too many B2B deals fall ...
6 Tips for Making the Most of the Free HubSpot Service Hub
Whenever businesses consider customer relationship management software or platforms, all they usually see are dollar signs. And it's true. At times, a full deck of analytics, metrics, and automation tools can come with ...
How to Write the Best Alt Text for Your Images (w/ Examples)
Images provide context to your articles, web pages, and other campaigns, but what provides them context? Alt text is often seen as a tool to improve search engine optimization (SEO), and they wouldn’t be wrong. But it ...
30 Email Opening Lines That You Can Steal to Drive Engagement
You already know that your email’s subject line is important: It helps prospects to decide whether or not to read your email. But once they make that choice, what will they find inside? With all the talk about subject ...
30 Employee Incentives to Motivate Your Team (+ Examples)
Do you want your employees to strive to do their absolute best for themselves and your company? One way to boost morale and motivate them is by offering a variety of incentives. Of course, you’ll also want to sprinkle ...
How to Choose a Strong Brand Color Palette (+ 6 Free Tools)
Branding is a key piece of the puzzle in your company's identity and recognition. It has real impact on your company’s revenue, so you'll want to execute it successfully. Your brand color palette is a part of that ...
5 Benefits of Using Customization to Give Customers What They Want
We live in a world where everyone wants it “their way,” and people expect businesses to deliver custom options. Think about how people order when you go to a restaurant. They want no tomato, but add avocado, and the ...
10 Creative Ways to Ask Your Customers for a Review (w/ Templates)
Social proof helps move your leads toward a sale by showing them that others like them have had success with your products or services in the past. When leads feel a genuine connection with those who’ve provided reviews ...
How to Add Meta Tags to the Top CMS Platforms
Making sure that search engine crawlers are finding the right bits of code to understand what your pages are about is critical in your efforts to rank well on SERPs. Meta tags are the best way to nail this, but if ...
How to Use Documents on LinkedIn to Accelerate Your Sale Cycle
As a salesperson, you know that LinkedIn is an important tool to master. The platform is great for connecting and building relationships, finding new leads, and even keeping up with industry trends. Sales has evolved ...
15 Great Discovery Call Questions You Should Be Asking
In today's connected world, the art of sales has changed dramatically. Online marketing has significantly reduced the need for those awkward cold calls we all used to have to make in the dark ages! Today, your online ...
How to Build a Perfect Lead Qualification Process (w/ Checklist)
Lead qualification is what turns your traffic into high-converting fuel for your revenue engine. Most B2B enterprises never reach the point of having a steady flow of traffic – if you’ve achieved that much, ...
How to Create a Navigation Bar That Defies Expectations
Your navigation structure sets the tone for your entire website. Visitors don't always start on your homepage and take a predictable path through your website. A navigation bar sits unobtrusively at the top of your page ...
15 Working From Home Tips to Maximize Efficiency and Get Stuff Done
Working from home. The most coveted perk you can find in a job. No more commuting. You can procrastinate on your laundry another day. And you’re within arm’s reach of your kitchen, where you can keep filling up your cup ...
How to Complete a Brand Audit Yourself (w/ Examples + Checklist)
There seems to be everlasting brands everywhere in every industry. From household restaurant names to sportswear brands that dominate media, they appear to stand the test of time, a permanent presence in our culture. ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
