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How to Write a Perfect Executive Summary (+ Example & Template)
When pitching a business plan to investors, it’s important that you keep it concise and brief. You probably have a long, well thought out business plan written that covers all the bases, and that’s great! It’s important ...
16 Email Marketing Tips to Boost the ROI of Your Efforts
Businesses still use email marketing to help reach their target audience with offers, news, and exciting promotions. It isn't likely to fall out of favor anytime soon. Email marketing can be extremely effective if you ...
20 Digital Marketing Resources Every Business Needs in Their Arsenal
Digital marketing is always evolving, so it's crucial to know where to get the latest news and the best digital marketing resources. Even the most trusted digital marketing resources can go out of date almost overnight ...
5 Kickass Employee Resource Groups That Drive Engagement
We’re in an era where the concept of a lifelong job at one employer has fallen by the wayside. Many members of the workforce are always on the lookout for better opportunities. The world of recruiting has largely moved ...
How to Use Manual Link Removal to Kill Bad Links for Good
Link building should be a top priority for you. There are so many benefits to capitalizing on awesome linking opportunities. When you earn backlinks, you’re generating votes of confidence that signal to search engines ...
What Is Dark Social? (+ 3 Tools to Help Measure It)
In an era of likes and social sharing, it may feel safe to assume that everything happens in mass publicly. Every person shares every article, meme, and video over trackable social media, right? Your best performing ...
10 Exit Intent Examples Guaranteed to Get More Leads
Pop-ups are a sensitive subject with marketers and consumers. There’s a lot of back and forth on whether they’re worth it or not, but research has shown that they’re definitely worth the investment. AWeber found that ...
3 Reasons Cold Emailing Still Drives Results (+ Mistakes to Avoid)
In the world of sales, failure plays a big role. It can be hard to get a response from prospects, and according to 40 percent of salespeople, it’s only getting harder. Making that connection with potential customers is ...
How to Upsell Your Customers The Right Way ( +10 Examples)
All in all, there are two major approaches to driving more sales revenue: Getting new accounts or growing the value of existing ones. If your enterprise has a strong inbound marketing operation, you probably already ...
5 CTA Examples You Can Steal That Drive Lead Generation
The work of every marketing team can be broken up and compartmentalized into different topics or categories, and each presents its own set of obstacles. One of the greatest challenges they face is driving traffic to ...
10 of the Best Customer Loyalty Program Software to Fuel Growth
Your current customers are your best asset for the future of your business. Do you know why? Because the way consumers gather information has evolved dramatically in recent years. In response, companies are creating ...
Giveaway Contests: The Community Marketing Tactic for Sparking Loyalty
Fostering a sense of community with your target audience and customers isn’t just a nice thought. It’s an excellent business strategy that can yield amazing results. You can start community building both in person and ...
36 Value Proposition Examples & What You Can Learn From Them
Inbound marketing is a lot like dating. You rarely get a second chance to make a first impression! When a prospect hits your website or opens your email, you'll have maybe a minute to get your point across and provide ...
How to Create a Net Promoter Score (NPS) (+ Best Practices)
There's one simple rule in today's buyer-centric world of business: You need to give your customers a voice. But that's not just lip service. You're not just asking them to take surveys, then doing nothing with the ...
The 30 Most Recognizable Brand Logos (+How to Use 7 Common Logo Types)
Your company’s brand lays the foundation of how the world will perceive your business. Quality branding can drive your business, increasing brand awareness. Or, if handled poorly, it can harm your reputation and create ...
How to Create a Customer Loyalty Program in 5 Easy Steps (+Examples)
Retention is actually incredibly important to the future growth of your business, but it’s often an afterthought. But for every new customer acquired to replace a lost one, it costs a business about 5-25X more than it ...
18 of the Best Cold Email Templates to Get Warm Leads
Every salesperson would love for every lead to be warm so they could have an easier time starting off the relationship. But we can’t always get what we want, can we? "Cold" outreach is just a part of the process, and ...
5 Reasons You Need to Add Interactive Maps to Your Website
Interactive maps invite your site visitors to engage with your website and discover more about your products and services. Whether you use a map to show them your store locations or to give them an idea of how they can ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
