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How the Surge of Influencer Marketing Is Shaping Up in 2019
The rise of influencer marketing continues in 2019. It's transforming the way companies are connecting with their audience and changing the dynamics of the entire marketing landscape.
The Best Customer Service Skills List You Need to Hire Reps
Looking for a good customer service skills list? You’re in luck! Hiring decision makers need to look at the big picture when building their team. Not only is it crucial for candidates to have the right technical skills, ...
SEO Trends That Can Make You Soar in 2019
As with everything in digital marketing, SEO trends are always evolving. Search engines are getting smarter, new technologies are introducing new search methods (like voice search), and user behaviors are changing in ...
Ghostwriting: What It's Like Copywriting in the Shadows
When I first interviewed for a copywriting position at Bluleadz, by far the most interesting question someone asked me was how I felt about essentially becoming a ghostwriter. It was a good question because at that ...
10 Copywriters Who Became Successful Authors (So There's Hope for You)
Copywriters are good with words, stringing together sentences, and tossing off clever one-liners. Sounds like the perfect candidate for an author, right? Well, not everyone who’s good with words is necessarily good at ...
Outdated Marketing Tactics You Need To Abandon & How To Replace Them
It’s 2019, and the world of advertising and marketing is fast paced and ever changing! Ten or 20 years ago, your business might have thrived off of exciting and flashy new commercials or brochures. But, in a world of ...
6 of the Best Examples of Content Marketing in Education
When you think about the best content marketing examples you’ve ever seen, a college or university probably isn’t the first publisher to pop into your mind. But education content marketing has huge potential to be fun, ...
Conquer 2019 With These Social Media Marketing Strategy Fundamentals
Social media continues to dominate the digital world. Back in the day, before the rise of Facebook, LinkedIn, and the other social media giants, many marketers wouldn’t have wanted to waste time on social media for the ...
Why You Need to Add Your Blog to Your Website Navigation Menu
Your website’s navigation menu is one of its defining features. It is, quite literally, the interface by which people can work with your site (or not).
6 Ways to Finally Clean Up Your CRM Database
A good CRM is one of your best inbound selling tools. By providing a complete picture of the buyer journey, it allows you to comprehend exactly where a lead stands in relation to your brand. You’ll know what content ...
6 Things You Need for Your First Inbound Recruitment Campaign
Inbound recruitment is transforming the way businesses source talent. The core ideas of inbound are the same no matter what aspect of your business you're focusing on – marketing, sales, and, yes, even recruiting: ...
5 Friction Points You Need to Know About in Customer Service
Speed and ease of use have always been important customer service elements, but now they are central to how customers evaluate every aspect of your brand. When customer service falls short, it sticks out like a sore ...
4 Mistakes to Avoid When Scaling Content Production
Content production is the heartbeat of your marketing team. The content your team creates for your audience is a major driving force in how your business grows. The ongoing investment in content creation is indicative ...
8 Hidden Spots You Need to Place Semantically Related Keywords
As Google continues to develop a literal human brain and crawl more and more websites with user intent in mind, we as marketers also have to get smarter about how we optimize our content for SEO potential. By now, you ...
How to Make the Most of Speaking Engagements to Drive Lead Generation
Speaking engagements are awesome opportunities for leaders to connect with people within their industry. You might get invites and even paying gigs at local counsels, organizations, and conferences. Generally speaking, ...
Why Is Employer Branding Important? | Recruiting Minute
When it comes to recruiting, your primary focus should be branding — with an emphasis on using the inbound methodology. Recruiting content is the backbone of great talent acquisition. Job seekers run the recruiting ...
What Makes a Great Landing Page? Dos and Don'ts to Know
So, you just released an awesome new offer on your website – a new ebook, whitepaper, guide, etc. Now, you’ve got to get the people to click through, convert, and get it for themselves. But how can you make sure that ...
Generating Sales in Manufacturing Is Tough. But It Doesn't Have to Be
When it comes to building a robust, healthy sales pipeline, manufacturing is a tough industry. Few other sectors of the economy have been affected by the digital transformation in quite as profound a way as ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
