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Sales and Marketing Are Butting Heads (+ How to Overcome 4 Issues)
In today’s inbound world, sales and marketing alignment is more important than ever. With would-be customers doing so much product research online, aligning these natural allies is crucial to capturing attention and ...
Why Every Salesperson Needs to Conduct a Win Loss Analysis
For everyone in a company to be moving in the right direction, each player has to know the metrics that represent success for them. All departments – from sales to marketing to operations and products – have their own ...
How to Design an Ebook That Entices More Downloads
Wondering how to design an ebook? You’ve come to the right place! While many people believe “text is dead,” it couldn’t be further from the truth. In fact, research has shown longer content pieces are most likely to ...
Inbound Customer Service 101: What It Is and How It Differs From Outbound Service
Customer service is often thought of as reactive: People call you with problems and you respond, providing the individualized care they need to move on with their day. You can anticipate the kinds of questions people ...
How to Build a Talent Pipeline When Growing Your Business
As a talent manager, you have a tough job of weeding through countless resumes and LinkedIn profiles and interviewing a bunch of eager individuals to find the perfect candidate for a job position. Once it’s filled, your ...
4 Tips for Auditing and Cleaning Up Your HubSpot Workflows
Do you find yourself looking at your HubSpot workflows and thinking, “Why did I create this?” Or have you searched for something and found that there are workflows that are similar, leading to double enrollment for ...
How to Conduct a Website Audit for User Experience
Digital marketing auditing is a broad topic and covers a lot of ground – everything from SEO and lead generation to content auditing, social presence, and email auditing – the list goes on and on. But at the end of the ...
How to Write an Ebook Fast: Your 30 Day Challenge
Wondering how to write an ebook fast? You’ve come to the “write” place! The Bluleadz 30 Day Ebook Challenge is here to help reach your ebook goal.
12 Recruiting Metrics That Help Streamline Your Process
Recruiting has the potential to be a major drag on the speed and sophistication of your business. The more crucial a given hire is, the longer it will take to fill that spot. That can leave you sidelined for months ...
Outreach Marketing Ideas Your Marketing Team Can Get Behind
In marketing, as in life, it’s as much who you know as what you know. Sales professionals realize building relationships is their North Star. It helps them grow, improve, and hit ever-higher heights of success. ...
Closing a Sales Deal Soon? How to Survive That Dreaded Waiting Period
So, a qualified lead trickled down the sales pipeline, you ran a successful discovery call, and developed and delivered a top-notch proposal. Now, you wait. And wait. And wait. You might think you’re waiting forever, ...
Self-Education In Digital Marketing: How to Elevate Your Skills
We've all heard the dreaded two words that circle around the workforce. Skills gap. Employees. Leaders. Recruiters. Everyone shudders at this phrase. For employers and recruiters, it means they're not finding candidates ...
6 Steps to Starting a Successful Blog in 2019
Starting a blog is a commitment that should be taken seriously. While you may be eager to get started writing and publishing blog content, you need to determine your blog’s purpose. Before you decide what to write ...
How Content Managers Can Get Sales Teams to Use Marketing Collateral
It’s a fact of life: Your fancy new NordicTrack won’t help you lose weight if you don’t get on it. Duolingo won’t help you finally learn that language unless you click the email notification and study. And your ...
Why Real-Time Data Increases Customer Experience
The entire world of business has shifted into a customer-centric mode, where audiences and regular customers influence much of what’s happening behind the scenes. It’s all about improving the general customer experience ...
7 Performance Evaluation Methods for Your Employee Review Process
Your employees show up to work every day, but are they really moving the needle? In today’s data-driven culture, everyone is tracking their bottom-line performance metrics. While this is crucial, it only represents end ...
Wondering How to Be a Good Marketer In a Company? Adopt 7 Daily Habits
Consistent success in any part of life is the result of good habits. Building positive habits daily points the way to how to be a good marketer in a company – and winning elsewhere in life. Of course, anyone who’s ...
4 Mistakes Sales Managers Make That Push Reps Away
In the work world, there are few more mission-critical relationships than the one between a manager and his or her direct reports. If this relationship is healthy, it drives success. It empowers your team and provides ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
