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8 Inspiring Content Marketing Examples In the Financial Industry
We all know content marketing moves the needle on online lead acquisition. When it comes to interesting content, however, some industries have a tough time getting away from their stodgy image. As a general rule, for ...
How to Drive Revenue Through the Flywheel: A CEO's Perspective
Driving business revenue requires collaboration in all departments. Unfortunately, the dreaded silo continues dragging many organizations down. These walls exist between teams and even within the hierarchies of ...
How to Write About the Same Topic Without Going Crazy
The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
How to Launch Your First Employee Brand Ambassador Program
Brand ambassadors are the people whose opinion is so influential, they get others through your door. Customers and qualified job candidates are both attracted by brand ambassadors, who have the clout to get people to ...
6 Things Your Net Promoter Score Reports Need to Include
Net Promoter Score (NPS) is one of the most important metrics in your business. It not only shows your level of customer service success, but gives you a barometer of the overall health of your brand. By telling you ...
7 Customer Service Performance Metrics That Managers Need to Measure
Customer service can be one of the most stressful parts of a business. It’s also easily one of the most important in how your brand is perceived. By the time customer service is involved, people may already be annoyed ...
12 Inbound Marketing Influencers You Need to Follow in 2019
Every now and again, even the best marketers need a little inspiration – someone to look up to who can be a role model for how to get stuff done. Following a marketing influencer, reading up on what they’ve done and ...
Self-Editing Sucks, and Science Says So
You’ve just completed an amazing blog article. It was a well-thought-out piece, chock-full of quotes and statistics – even a little bit of well-placed humor. Now, there’s only one thing left to do: hit send! But then, ...
The Do's and Don'ts of Managing Customer Education
Before we dive into the do’s and don’ts of managing customer education, let’s clarify what it even is. Put simply, customer education is the act of companies providing consumers with the information and knowledge they ...
8 Customer Service Podcasts You Need to Listen To
Podcasts are a quick way to learn more about any topic that moves you. They’re great for your commute, lunchtime, or unwinding after work. Many people who have trouble plowing through dry written material get a new ...
Want to Grow Your Business in 2019? Get SMART About Marketing Goals
By planning out your marketing goals for 2019 using the SMART method, you’re already ahead of the game. Having SMART goals – goals that are specific, measurable, attainable, relevant, and time-bound – in place for your ...
How to Develop a YouTube Marketing Strategy
YouTube is the world's second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is ...
5 Sales Reports You Need to Get From Your Sales Team
The best marketing and sales organizations are driven by data. Data facilitates improvement. Your sales strategies, responses to lead questions and objections, and ability to bring informative content to bear on the ...
How to Start a Professional Development Program For a Marketing Team
A talent development program is one of the best investments you can make in your people. Done right, it can become a wellspring of future leadership that adds value throughout the organization. This could mean more ...
How to Perform a Win Loss Analysis (and What to do With Your Findings)
Winning feels good, right? To develop a top-notch sales team, it’s important to keep track of what you’re winning, not just how often you do it.
How to Build a Company Culture to Encourage Ownership of Failure
I studied criminal justice with the intent of attending law school. Now, I'm the CEO of a growing inbound agency. This is not necessarily a linear path. In fact, as you can see by my educational background, I had to ...
Reasons Your Marketing Team Is Burning Out In the Fast Paced Digital World
Burnout is a perennial problem in today’s fast-moving, always-on world. Everybody has to work, but burnout saps your teammates of the energy and creativity to be excellent. Burnout has many definitions, but it all comes ...
4 Smart Lists You Should Set Up in HubSpot to Master Lead Segmentation
One of the most important parts of any marketing campaign is tracking the right metrics. In some cases, a clear distinction can be drawn between metrics that represent real performance and the ones that may be fun to ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
