Categories
How HubSpot Nailed Workplace Culture (+ What You Can Learn From Them)
Regular readers of the Bluleadz blog have heard us talk all about HubSpot. HubSpot – maker of the free HubSpot CRM – is the company that pioneered inbound marketing as we know it. Since its founding in 2006, HubSpot’s ...
How Leaders Can Help Improve Productivity Following the Holiday Break
Let’s face it: The last week of the year is a liminal space. Coming to us from Latin, the concept of liminal space refers to a threshold or transition. Even the most productive people can fall into a funk after ...
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
Why 2019 Is the Year of Inbound Recruiting
Inbound is transforming the way people do business, especially online. But 2019 is set to be a milestone: The year of inbound recruiting.
10 Best Practices for Creating Awesome Customer Surveys
Customer feedback is an essential part of understanding the people your organization serves. Many companies, however, are downright squeamish about sending out a customer survey.
The Dos and Don'ts of Responding to Negative Social Media Comments
Social media is full of what the kids like to call “trolls.” You know, those rude people that thrive off of putting other people and businesses down (they’re not the cute little Trollz with big hair who sing and dance ...
What Is Inbound PR? Everything You Need to Know
Inbound marketing has transformed the way customers relate to brands. It gives companies the staying power to forge a partnership with customers that begins when customers first express interest in a business problem – ...
How to Prep for a Marketing Interview
When interviewing for a marketing, sales, or advertising job – particularly in the inbound space – character can make or break your entire approach. Personality plays a huge role in determining who is a “right fit” for ...
4 Resolutions to Make for Your Social Media Presence This New Year
It's almost time to ring in 2019! The new year for a business calls for past reflection and future initiatives. When analyzing what went well and what needs improving from the last year, it's important to consider every ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
6 Ways Your Leadership Team Should Be Accountable to Your Company
Leadership may come with its perks, but good leaders never lose sight of all the people who do the day-to-day work in ensuring an organization moves toward its goals. Accountable leadership is truly essential for a ...
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...
Need Software Developers? Win the Best Talent With These 4 Things
Attracting the best and brightest talent is difficult in the current competitive talent market. And when it comes to hiring in-demand roles like software developers, you need to get creative with your recruiting program ...
Why Ideation Sessions Are Key to Your Content Marketing Results
Any great piece of content starts with a good idea. In many cases, a single content marketer will develop a concept for new content, perform the research, and do the writing. As teams grow, however, more people bring ...
4 Ideas For Mastering Email Marketing During the Holidays
In the business world, the holidays represent a busy time of the year for many business-to-consumer (B2C) companies. Adobe forecasts that online sales in the United States alone will increase by 14.8% to more than $124 ...
4 Ways to Come Up With the Best Ebook Topics for Your Audience
A detailed, informative ebook is a great way to prove your brand is an authority in its space. Companies typically publish ebooks as lead magnets to draw site visitors from their blog posts to their email subscription ...
What is the Future of Inbound?
Inbound marketing, and the agencies that practice and preach it, have come a long way since the early days of HubSpot. In fact, in just the past two years, there have been dramatic changes in how companies use inbound ...
8 Personal Branding Tips That Will Help You Shine
Just like companies, individuals all have a brand. Personal branding is the art of making your unique value clear and compelling. The more you know about your personal brand, the easier it’ll be to pursue the best ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
