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8 Ways to Bring Instagram Traffic Back To Your Website
Instagram is a hot social media network that does visual content better than anyone. It’s beloved by a whole host of different consumers:
How to Create a Successful Customer Onboarding Strategy in SaaS
When customers adopt a new B2B solution, they have a lot to learn. Very few B2B products are simply “plug and play.” To reach ROI faster and get enduring value from their selection, users will often need to learn the ...
10 Common Grammar Mistakes to Avoid on Your Website
We’ve all seen it: an archetypal website page where the search rank and layout are all pristine, and yet… riddled with typos and poor grammar choices. I can’t even begin to expand upon the amount of ubiquitous spelling ...
Traditional Marketing and Inbound Marketing: What's the Difference?
Colorful mailers and dense catalogues. Loud TV and radio ads. Scripted cold calls. Scented perfume ads in magazines. Sound familiar? These are just a few examples of what is known as traditional marketing. But how does ...
What Is CodePen? | Marketing Minute
Whether you're a seasoned web developer or code newbie, sometimes finding inspiration—or even a specific piece of code to solve a basic problem that's new to you—can be a pain. You can ask your peers or search around ...
How to Set Up HubSpot's New Meetings Tool
The HubSpot meetings tool – part of the Sales Hub – is a great asset because it cuts down on the back and forth that is often involved in setting up a time to meet with prospective customers. This tool allows you to ...
6 Surprising Facts About Keyword Research You Need to Know For 2019
The world of search engine optimization (SEO) has evolved so rapidly in the last couple of years, so much so that it's hard to keep up with the role keywords play. In fact, since Google's RankBrain update years ago, ...
Where Inbound Marketing Meets B2B (And Why You Need To Get Started)
Inbound marketing is leading the evolution of marketing in the digital age for good reason – it aligns with customer behavior. HubSpot's State of Inbound 2018 report found that 75% of global organizations primarily ...
Understanding Behavioral Segementation in a Digital Marketing World
Segmentation is essential in digital marketing. With segmentation, you can provide a customized user experience that builds trust and fosters engagement. The more precise your segmentation is, the better you can serve ...
7 Ways to Reduce Customer Churn in Your Organization
What is a good customer churn rate? The answer, quite simply, is: As low as you can get it!
17 Things You're Not Doing On Your Sales Calls (& You Probably Should)
A sales call has the potential to launch a relationship that works for you and your leads. However, everyone knows making a good sales call takes practice and planning. Unlike email contact, sales calls are inherently ...
The Inbound Approach to Healthcare Marketing (+ Reasons to Use It)
It's no secret that marketing is constantly evolving, and inbound marketing is leading the change in the customer-centric digital age. The inbound approach has been proven to work in so many industries. HubSpot's State ...
Top 21 Inbound Marketing Blogs You Should Subscribe To
Inbound marketing is a lot like learning to play an instrument. You begin by learning the basics. As you master the fundamentals, you begin to expand your studies. The best way to truly learn an instrument, or any other ...
How to Write Technical Content With No Experience
As one of several copywriters at an inbound marketing agency, I’m expected to be able to write for virtually any client that metaphorically (or, in some cases, literally) comes walking through our front door.
Customer Success vs. Customer Service: Understanding the Difference
In the end, customer success is everyone’s goal. When customers succeed, they are more likely to feel satisfied with the products they buy and more likely to recommend those products in the future. Plus, their ...
4 Ways to Streamline Content Development
Content development is one of the most important competencies your team can develop. Content shapes the way a brand is perceived and creates a real connection with people who can make your business soar.
How to Measure Customer Happiness and Keep 'Em Smiling
Customer happiness and customer retention are closely intertwined. Unfortunately, it’s difficult for organizations to be truly objective about customer satisfaction. Most teams face some temptation to inflate estimates ...
Sales Process vs. Sales Methodology: The Key Differences
Sales may seem like magic, but anyone who has been there knows hard work goes into it.
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