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11 Marketing Ideas for Cost Conscious Small Business Owners
Inbound digital marketing is, by far and away, the best marketing opportunity around today. Still, inbound can rarely do it all for small businesses. It takes a serious commitment in time as well as the willingness to ...
20 Blog Ideas That Are Guaranteed to Be Popular
Blogging is an excellent way to improve your website's search engine ranking, build authority, engage with prospects, drive traffic, increase conversions and sales, and establish thought leadership within your industry. ...
5 Data-Backed Reasons Your Manufacturing Marketing Needs to Go Inbound
The manufacturing industry is highly competitive, and with more manufacturing companies using content marketing, it’s getting even more heated. According to a 2017 report from the Content Marketing Institute (CMI) and ...
How to Create a Marketing Resume That Stands Out
Everyone has a resume, but it remains one of the biggest mysteries in the working world. What is a resume? What is it really for? How can you make your marketing resume stand out?
Switching from Keywords to Pillar Pages and Topic Clusters
In the last article I wrote, I talked about how HubSpot removed their keywords tool and asked the question: “Are Keywords Dead?” Today, I’d like to talk about the new systems that are poised to replace keywords as the ...
6 Email Marketing KPIs You Need to Track (& The Impact They Have)
Email marketing is an incredibly versatile and useful part of your inbound marketing strategy. It’s the perfect solution for maintaining and building relationships before your prospects are ready to consider buying from ...
How to Deliver a Kick Ass Sales Demo to Impress Your Prospects
Mastering the art and science of the sales demo is one of the most important things you can do to make your sales team more successful. A good sales demo helps ensure that all your hard work pays off and launches your ...
How to Craft Attention Grabbing Headlines to Captivate Your Audience
When you write the headline and the last line of your blog post, you’ve done half the work. Why? Your headline is what actually determines whether most readers will, well, read. And in a world where most people skim, ...
6 of the Best Photoshop Alternatives Every Marketer Should Use
Photoshop has long been one of the mainstays of creativity in marketing, advertising, and publishing. But its cost, steep learning curve, and tendency to change radically has inspired many digital agencies to look ...
How to Liven Up Your Emails With Dynamic Content
The world is moving fast and people often get distracted. A simple email from their favorite brand is not enough anymore. They are looking for something interesting, engaging and simply, fun.
Time Management Tools Every Marketer Can Benefit From
Like most marketers, you probably feel like there are never enough hours in the day to be able to complete your work. There is always a client that needs something and your to-do list can often seem endless.
5 Color Palettes You Can’t Wait to Start Using
Let’s face it, we’ve all been stuck on color at some point or another. Whether you’re a designer working in Photoshop or an anti-tech savvy individual trying to make a simple brochure, I’m here to explain to you why ...
10 Ad Text Best Practices to Attract Your Audience (& Google Bots)
As marketers, we are constantly making strides to provide a better user experience and get more traction on all of our marketing efforts. Digital advertising with paid media is a way to get your ad in front of your ...
Do We Still Need Mockups for Website Designs?
Not too long ago, it was common practice to mock up pixel-perfect renders of every page of a website during a redesign. Hell, we still do full mockups ourselves. They certainly have their place, but the way we build ...
10 Ways Marketers Can Use FOMO to Their Advantage
FOMO – fear of missing out – is one of the most powerful forces guiding consumer behavior today. FOMO has always existed in one form or another, but today’s media environment concentrates it like nothing else. People ...
What Are the Best Times to Post on Social Media?
Social media is one of the best ways to quickly drive traffic to your website, grow your brand identity and highlight the unique content you're creating. So you're probably wondering, “what are the best times to post on ...
The Essentials of Content Research Every Marketer Needs
Content research is the foundation of the content creation process. Yet, if you ask most content marketers, they’ll tell you they never set out to create a repeatable content research process. After all, modern content ...
The Behind the Scenes Scoop to Rebranding & Relaunching the New Bluleadz
Today marks an exciting moment in the history of Bluleadz. After six months of hard work, we’re finally launching our new website in coordination with a complete rebranding of the company. It’s taken a lot of long days ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
