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How to Create Visually Appealing Content That Will Blow Your Mind
Visually appealing Web content is becoming more important than ever. The blog post is still the building block of a content marketing strategy, but visually-focused content outperforms text in virtually every situation: ...
5 Causes of Blogger’s Block (+ 10 Cures)
Of course you’ve heard of writer’s block. But bloggers feel the pain too. Whether you’re just musing on your own or writing for a client on any given topic, sometimes words can be terribly elusive.
5 Essential Tips to Master the Content Research Process
Anyone who writes about the same topic regularly has a lot of relevant facts right at their fingertips. For them, it might be easy to sit down and craft an insightful piece of content in as little as an hour or two. ...
Link Juice: What it Is & Why You'll Crave Some
Since the very beginning, the backlinks leading to a website have represented one of the most valuable currencies of the Web. Way back in the beginning, Google’s Sergey Brin and Larry Page built certain assumptions ...
The Psychology Behind Social Proof and Why it Works
Social proof is one of the most important aspects of marketing in the digital age. In fact, it’s one of the central elements of any form of persuasion, period.
15 Sales Quotes to Inspire Your Sales Reps
Sales can be a rewarding career for the right person, but you need to have a strong constitution to be successful over the long haul. Salespeople have to deal with a lot of negativity during the course of a day. For ...
10 Gmail Tips You Should Be Using for Your Business
With more than 1 billion monthly active users and one of the most robust business-focused suites in the industry, it’s no surprise Gmail has come to dominate commercial email. Everyone from one-person shops to Fortune ...
Freelance Vs. Agency: Pros & Cons for Hiring Designers
If you’re a start-up or mid-sized company looking to rebrand, get a new website designed and developed, or just looking to make some updates to an already existing website, you’ve probably asked yourself, should I hire ...
How To Effectively Use Storytelling in Marketing
In my last blog post, I covered the importance of storytelling in marketing. Now that I’ve covered the “why” aspect, it’s time to dive into the “how.” How do you tell not just a story, but the right story?
How To Craft the Perfect Core Values for Your Business
About 80% of Fortune 500 companies make their core values public. What do they know that other businesses don’t? Simply, value-driven organizations are more effective. Companies imbued from top to bottom with a sense of ...
12 Square Logo Examples That Will Help You Create a Better Logo
The psychology behind logo design is about much more than simply picking a strong font and the right color palette. Shapes can play a major role in how a logo is perceived. For example, circular shapes convey energy and ...
Revamp Your Business Strategies to Boost Your Growth
Growing a company is not easy. First, come up with a workable idea and then discover a profitable niche. From there you are required to define your target demographic and ensure you have something valuable you can send ...
Blogging for your Business? Here is Everything You Need to Get Started
Business blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions and increase your sales. Business blogging is a way to establish your thought ...
The 5 Best Video Editing Software Tools for Newbies
If you're entering the video marketing space, the process of editing what you record, be it by iPhone or a professional RED camera, may seem a bit daunting. Even if you hire a fully-staffed production house to produce ...
8 Behind the Scenes Tips for Marketing & Sales Alignment
It wasn’t really that long ago that sales and marketing were thought of as different worlds. From the perspective of tired old outbound sales and marketing, it almost makes sense.
Are Keywords Dead?
If you’re a HubSpot user who regularly plays (or I should say “played”) around with the keywords tool, you might have noticed something—namely, that the tool is now gone. Long-time HubSpot users have probably seen the ...
Writers in Movies: Which Type Are You?
Movies about writers often portray us in an unflattering light. We’re depicted as crazy, dangerous, and drunk. When they do try to paint a better picture of us, we usually wind up as obnoxiously quirky or overly ...
Facebook Lead Ads: What They Are & How To Use Them
When it comes to the ability to reach your target market, nothing beats social media. Whether it's engagement with prospects through a profile page, or targeted paid advertising, social platforms offer plenty of ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
