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The Best Free Tools for Learning After Effects
After Effects can be an absolute monster to learn at first or a straightforward tool you can learn-as-you-go to create great video and animation projects. While the outcome applies to your creative approach, ...
Website Navigation Best Practices That Will Boost User Experience
Good website navigation blends into a design so easily that people rarely think much about it. In fact, it wasn’t until the advent of mobile technology that marketers started taking a new look at it.
5 Really Ugly Websites That Still Make a Ton of Money
Let’s face it: Websites haven’t really been beautiful for all that long. For most of the history of the Web, most sites were butt ugly. There is an unmistakable 1994 aesthetic you can identify in a flash when you look ...
Most Popular Colors to Use in Marketing & Why They Work
Marketing psychology is a complex area. Consumers can be effected by so many elements within the marketers toolkit. For example, the shape of a logo can impact consumers on a deep psychological level. In previous posts ...
25 Popular Link Building Tips That Will Nab You New Links
Looking for link building tips that really work in 2018? You’re in the right place! There’s been a lot of talk lately about how “linkless mentions” – also known as plain old brand mentions – could be creeping up as an ...
40 Writing Quotes That Will Inspire You to Create Awesome Content
Even the best of us can sometimes suffer from writer's block. On those days when the words just don't seem to flow, it can be really helpful and inspiring to sit and read writing quotes from great authors. They've been ...
How to Set Up HubSpot CRM
HubSpot has really become a game changer for businesses around the world. Thanks to their all-in-one platform approach to sales, marketing, and customer service — plus their extensive free training on how to use each ...
How to Write About Something — When You Know Nothing
“The interface hybrid system draws power directly from the hot aisle platform, allowing internal units to transfer efficiencies that create robust and responsive programs.”
20 Website Metric Examples (& Why You Should Monitor Each)
Website metrics! Digital marketers are drowning in them, but which ones matter most? Altogether, there are probably hundreds of different website metrics you could choose to track – every year, Big Data comes closer to ...
5 Guaranteed Ways To Decrease Bounce Rates on Your Website
We’ve all come across a website that was poorly designed or we couldn’t find what we were looking for, leading to us immediately closing that page. This action we’ve done thousands of times without a thought contributes ...
5 Tips For Interviewing a Subject Matter Expert in the IT Industry
Technical writing is HARD, especially for those of us who use our right brain and rarely think in terms of math or sequences. Sometimes, tech talk just goes right over our heads. Although we may speak different ...
Storytelling Marketing: An Overlooked But Foundational Tactic
As marketers, we live in an overly saturated environment with ads taking up a lot of our Google searches, social media feeds and more. Because we’re constantly trying to break away from the noise and make our products ...
10 Logo Shapes & How They Impact Us Psychologically
Any marketer who has ever done A/B testing knows that small changes in a design can make a big difference. Over the course of a year, the color of a button might influence hundreds more people to make a purchase that ...
Expert Advice to Improve Your Content Marketing Strategy
Here at Bluleadz, we are always striving to stay ahead of the curve when it comes to inbound marketing best practices. So, when we were recently invited to participate in a selective HubSpot Partner Agency online ...
How to Recognize Influencers on Social Media
The popularity of social media keeps rising. Statistics show that the number of global social media users has reached 3.196 billion in 2018. With the popularity of these channels, the number of your competitors using ...
Segmenting Your Contact Database in 5 Easy to Follow Steps
Your contact database is one of the most essential assets of your business. The contact database serves as the record of all your customer relationships – plus all of the relationships that are still in the process of ...
15 Questions to Help You Identify the Decision Maker
One of the most important – and potentially challenging – parts of B2B sales is finding the decision maker who ultimately approves your deal. While this remains fairly simple in smaller companies with less than 20 ...
How to Land Better Conversions Through Your Nav Bar
You can drive all the traffic in the world to your website, but if those site visitors aren’t converting into customers, then your efforts are for naught. The navigation bar itself reduces your overall conversion rate ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
