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22 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there... not so much. Sometimes what you thought was a great idea can go terribly wrong in so many ways. Whether it’s how it's executed or how it's ...
Empowering Growth: How Strong Leaders Cultivate Talent and Innovation
A leader's job is to map out growth opportunities and find ways to thrive as individuals and employees. Managers and team leaders must encourage and uplift while pointing people to improvement. Figuring out how to ...
The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)
Very few things in the world of business copywriting ignite such mixed feelings as the company profile. In general, business owners love a company profile. They want to delve into every little detail of how their firm ...
15 of the Best Ways to Get Instagram Followers for Your Business
Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence ...
Top 26 Information Technology (IT) Website Examples (+ Design Trends)
When was the last time you went an entire day without technology? Even when people want to go “off the grid” for a few days, they still make sure to take pictures with their mobile devices, then upload them to social ...
26 Mission Statement Examples That Inspire (+ Template)
Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair-trade ...
How to Use Google Site Search: 16 Tips for Crawling Your Website
Google has become an inherent part of today’s contemporary lifestyle. Whenever anyone needs information on anything, their first instinct is to “Google it.” They open Google on their browser, or just tap a Google search ...
How to Ask For Google Reviews (With Best Practices and Templates)
Google reviews can do wonders for your business. They can boost credibility, reputation, and prove that you’re as kickass as you say you are. Who doesn’t want that? Beyond that, collecting reviews on your Google ...
Top 22 Case Study Examples That Boost Sales (+ Templates and Tips)
Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, ...
33 Catchy Business Tagline Examples & How to Create Your Own
Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some ...
6 Ways to Elevate Customer Experience With ChatGPT
A global economy and added competition require companies to offer customer-centric experiences to attract a limited pool of users. You want to stand out from the competition and give your customers a stellar experience. ...
3 SMS Marketing Facts That Surprise Most Marketers
SMS marketing is not new, but it feels novel. Email marketing has overshadowed most communication marketing methods since email’s inception, but companies are getting craftier and savvier by taking advantage of text ...
How the Rise of AI Is Changing the Marketing Industry
With the rise of artificial intelligence (AI), this technology is making a transformation in the marketing industry. As a marketer, you understand the importance of staying ahead of emerging trends. However, AI is ...
There's a Huge Shift in Customer Expectations Happening Now
Customer expectations have changed a lot when it comes to buying goods and services. Just 20 years ago, it was common to pay by check at the grocery store. Now, you’d be hard-pressed to find anyone carrying a checkbook, ...
What Love Is Blind Taught Me About Brand Marketing
Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...
The Top Growing User Interface (UI) Trends to Help You Grow in 2023
User interface (UI) designers have to stay up on the latest UI trends if they want to create successful sites and apps. While some elements remain the same over time, others change as technology and society changes. ...
The Top Marketing Solutions Businesses Should Invest In to Grow
Marketing is a crucial part of running a successful business. Yet, it is one of the areas companies can waste money more quickly than almost any other. How can one know which promotional efforts pay off and which should ...
How the Aircall-HubSpot Partnership Helps You Grow Sales and Retention
The HubSpot platform provides all the tools and integrations needed to grow businesses of all sizes. From large scale enterprises to small businesses and everyone in between, HubSpot remains the most flexible CRM ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
