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6 Tips For Making Effective B2B Content Marketing Campaigns
A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Best Tools In HubSpot For Building And Maintaining Brand Image
Underrated questions incoming: How do consumers perceive your products and services? What do they think of when they think of your brand? The answers to both define your brand image. Building a strong positive brand ...
Avoiding Marketing Missteps: A Guide
In the ever-evolving marketing landscape, crafting a campaign that resonates positively with your audience rather than angering them can feel like tiptoeing a burning tightrope over a pit of spikes.
Top 4 Trends to Know from HubSpot’s State of Marketing Report
So, HubSpot released its annual State of Marketing Report, and we’ve had a few months to parse the findings in the report and put them into practice. The report details some major marketing trends and tools for ...
Impact Of Shorter-Form Content On Marketing And SEO
One of the challenges of managing your content strategy is determining whether you should focus on creating single, large content pieces that explore a given topic in detail to provide maximum value, or a series of ...
Advertising vs. Content Marketing vs. Content Advertising (+ Examples)
Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification and being able to take "control of the wheel" when it comes to their interactions with brands. ...
121 Powerful Trigger Words That Elevate Content Marketing (+ Examples)
Can you think of any ads, headlines, or titles that immediately snatched your attention just because of how they were phrased? That they made you feel impassioned or emotional for some reason, but you couldn't quite ...
Email Marketing Guide to Increase Lead Generation and Conversion Rates
When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, ...
16 TOFU, MOFU, and BOFU Content Examples for Your Marketing Funnel
Before the advent of the internet, marketing was almost exclusively based on outbound methodologies. Whether you were ready to buy or not, TV commercials would interrupt your favorite shows. Newspaper and magazine ads ...
13 Examples of Interactive Content That Foster Engagement
If you’re old enough to remember MySpace, you’re probably wearing glasses and going to bed at a reasonable hour. You also likely remember all the fun quizzes you could do before the times when Cambridge Analytica sucked ...
10 CMS Features Marketers Need to Drive Traffic and Generate Leads
Not every content management system (CMS) is created equal. They all have different features and capabilities that make them great, but they may not work well for every business industry or type. This is why it is ...
Content Management Lifecycle Audit: 34 Questions You Need to Ask
It’s true that creating content is a great way to attract more web traffic and convert more leads, but is producing content in any manner going to help you achieve these goals? The internet is cluttered with useless ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
9 of the Best Types of Content Marketing Guaranteed to Drive Results
All the best websites since the dawn of the internet share one thing in common – they have had great content. Whether someone goes to a site for business or pleasure, what keeps people coming back is content. However, ...
How to Create an Incredible Editorial Calendar (+ Templates)
Catchy title? Check! Personas? Check! It's important to have all your information in order before you start creating content, and that information includes buyer persona research, awesome titles, keyword research ...
15 User-Generated Content Examples That Will Spark Your Inspiration
In today’s era of flooded online markets, a constant feed of advertisements, and public reviews, people have become more and more selective of who they listen to when making purchasing decisions. Of course, the most ...
User-Generated Content: The Most Trusted Media You Need to Use
Are you aware of how much your business benefits when your audience is your advocate? It’s not all that conceited to want your audience to celebrate your brand, products, and services. In fact, it’s actually a pretty ...
Content Marketing ROI: What It Is and How to Use It (Expert Roundup)
The content is king mentality stands the test of time if you can actually drive the results you need to fuel your business. This is where content marketing ROI comes in.
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
