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What Is Website Accessibility? 13 Guidelines You Need to Know
Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up ...
14 of the Best Business Fonts to Use For Your Logo
Your logo is the crown jewel of your brand, right? It's what you'll put on all of your collateral, from beer koozies to email signatures. And to get the perfect logo, all you need is a neat image! Well, not exactly. ...
5 Financial Tech Companies to Look Out for in 2020
If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it's your bank's mobile app or some sort ...
9 of the Best UX Design Principles You Need to Adopt Now
At the heart of user experience (UX) design is what speaks to your target audience. There are millions of websites vying for the attention of the public. If you want to grab your site visitors and keep them engaged, you ...
How to Define Your Target Market (w/ 6 Research Tips & Worksheet)
Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to ...
How to Improve Your Search Impression Share (& How to Calculate It)
You've finally finished developing a great paid media campaign. Google Ads has promised you a lot and you're ready to see the fruits of your labor. It's gone live and you're excited to see the numbers start rolling in. ...
How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to ...
How to Get Your Business Found on Google (2020 Edition)
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your ...
7 Lessons From Political Marketing That You Can Use to Drive Business
As every news outlet has been reminding us for months, 2020 is an election year in the U.S., and we're all taking in information through different mediums at different rates. And as we flip through the calendar closer ...
9 of the Best Types of Content Marketing Guaranteed to Drive Results
All the best websites since the dawn of the internet share one thing in common – they have had great content. Whether someone goes to a site for business or pleasure, what keeps people coming back is content. However, ...
What Is the Buyer's Journey? 18 Questions You Need to Ask (+ Template)
All marketing springs from your knowledge of your customers. For modern digital marketers – especially those who embrace the inbound way – that starts by gathering all your knowledge about your customers-to-be. The ...
Top 20 Free Local Online Business Directories and Listings
Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization ...
10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)
Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing which keywords you need to pursue to get the most impact is crucial for your inbound ...
Website Design Cost: How to Build a Site That Converts At the Best Price
How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? ...
10 of the Best Blogging Tips for Beginners (+ Mistakes to Avoid)
Crafting the ideal online presence for your company is much more than a one- to two-step process. From webpage spacing and keyword choices to color schemes and calls-to-action (CTAs), there are countless individual ...
Top 15 Pricing Page Examples to Fuel Sales (+ Actionable Tips)
A well designed pricing page can be a brand building tool that can help your prospects better understand your business. There are many elements to consider when creating your pricing page including strategy, messaging, ...
How to Use Account-Based Marketing to Drive Revenue (+ Examples)
Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, ...
How To Rank Higher In Local Search Results
Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
