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How to Embed Videos in Emails (2019 Version)
Imagine combining two powerful elements of your marketing strategy – doing so would create a highly impactful and efficient tool to reach out to your audience. Believe it or not, you can do this – by embedding videos in ...
How to Find Email Addresses: Tools and Tips You Need to Try
In the world of business, possessing someone’s email address is like holding a golden ticket. It creates a direct pathway of communication between you and your leads. Without an email address as a point of contact, ...
LinkedIn Job Ads: Why They Matter, Practical Tips, and Epic Examples
LinkedIn has become one of the most important hubs for recruiting top talent to your company. With this in mind, posting job ads on LinkedIn should be a core element within your recruitment marketing strategy.
SEO Updates You Need to Know to Adjust Your Strategy (Expert Roundup)
SEO continues to be a major focus for digital marketers because it’s so effective. In fact, 82 percent of them say SEO effectiveness is on the rise, with 42 percent of them saying its effectiveness is increasing ...
Top 15 Best SEO Experts You Need to Follow to Increase Your Rankings
SEO is an essential factor of gaining brand exposure and developing a successful marketing strategy. But it's known to be a tricky and complicated marketing component to learn about. So what's the best way to learn ...
Should Your Brand Develop a Social Media Aesthetic?
Social media has taken the business world by storm – now, over 90 percent of businesses actively use social media to spread brand awareness, and most businesses maintain between four and 10 social channels. With all ...
Link Building and Ethics: What You Need to Consider for SEO Efforts
What Is Ethical SEO? SEO tactics require a lot of time and effort, and as humans, especially ones who have tight deadlines and high expectations from senior leadership, we want results yesterday. This might guide some ...
How to Use SlideShare: Benefits and Best Practices for Marketers
LinkedIn is widely known as a professional networking goldmine. The platform offers a wide range of tools to aid business professionals in their endeavors, including the information host SlideShare. When used correctly, ...
What is Smarketing and Why Is It Essential?
No matter your industry, chances are pretty high that you use terms and jargon that only make sense to those who work with you. However, they exist for a reason — whether it’s to make processes easier, or it’s a term of ...
Broken Link Building: A Tested Guide to Do It Astoundingly Fast
Link building is a major focus for SEO professionals, but it’s incredibly time consuming. There are plenty of techniques to use to earn backlinks, but the most scalable and simplest one is broken link building.
How to Measure Blog Performance: 5 Essential Metrics You Need to Track
Your marketing team works really freaking hard – with all the content, lead nurturing, social media engagement and everything in between, they're working on so many different initiatives at the same time. It's amazing ...
Inbound PR: One of the Most Important Fundamentals of Link Building
Link building calls for so many different strategies. The best approach to earning backlinks is founded on building meaningful relationships with industry peers. And what's the best way to build relationships at scale? ...
What Are Meta Tags and How Do They Impact SEO?
You've heard us talk about SEO time and time again and how you should always aspire to hit that #1 SERP position. But have you ever stopped to think about what exactly Google does to know just what is on your page and ...
What Is Demand Generation? (+ 10 Demand Gen Tactics & Examples)
You’ll hear it in every business classroom or setting throughout the world – supply and demand. It’s the foundation of every company. In order to distribute your supply, there first needs to be demand for it. Demand ...
Guest Blogging Made Simple: A Complete Guide for Beginners
What Is Guest Blogging? Guest blogging has been around a long time. The name itself is pretty self-explanatory. As a writer, you’re contributing an original piece of content to be published on a site that is owned by ...
Average Email Open Rates: See How You Stack Up and How to Boost Yours
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere. Calculating your average ...
The Best (and Worst) Ways to Highlight Company Culture on Social Media
What is company culture? Simply put, it’s a composition of your company’s core values and the demeanor of your overall office, including the unique, individual employee personalities that make up the life of your ...
Asking For a Backlink: The Best Outreach Method (+Templates)
I'm not going to lie: Link building is tough. But most tough initiatives are worth working for because they generate big results. Earning backlinks is no exception. However, building backlinks isn't something that's ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
