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5 Big Challenges for Marketing Managers (& How Agencies Conquer Them)
There are many day-to-day challenges for marketing managers. How they navigate each of those determines the success of their marketing – and, in the long-term, their business.
The Best PR Tools You Need to Start Using
In today’s digital agencies and B2B enterprises, digital marketing experts are often the ones called on to lead inbound PR. The crossover between marketing and PR is obvious, but there’s a learning curve: PR has its own ...
How to Shift Your Marketing Tactics to Sell New Products
When your company has a sudden shift in its product mix, your marketing tactics need to evolve. Exploring a new product category is a huge opportunity, but it can be tough to define its place in your universe. It’s up ...
Who Should Be Involved in the Blogging Process?
Generating content is a significant investment of time and resources, but it pays off big. In fact, 78 percent of marketers attribute the increased success with content marketing to their content creation. Your biggest ...
4 Easy Changes That Will Boost Your Site Speed Quickly
Everyone wants a faster site. Site performance affects not only your page rank, but has been proven to be directly related to bounce rate. Simply put, a quick site = happy and engaged visitors. So, how do you get a fast ...
9 Email Marketing Mistakes and Solutions You Need to Know For 2019
Email plays a big role in the lives of digital marketers, both for internal use and for email marketing initiatives. You probably generate a lot of emails every day. Even though there are plenty of successful tactics, ...
2 Awesome Plugins and Extensions You Need for YouTube SEO
After a month or two of using the free tiers of vidIQ and TubeBuddy, we decided to pull the trigger and get the full experience with both — upgrading our services for the full suite of paid YouTube SEO features and ...
Domain Authority Has Changed. Don't Panic, Here's How to Boost It
Domain authority plays a prominent role in your site's ranking potential. It's the industry standard for measuring how strong your domain is in comparison to other sites. And as of early 2019, Moz made significant ...
How YouTube Ads Will Help You Boost Brand Awareness
I’m a millennial – so naturally, I spend at least an hour on YouTube a day. While I personally despise those moments when I am enjoying a video and I am interrupted with a 20-second ad about the latest and greatest, I ...
Urgent Public Relations Challenges that Affect Most Companies
Public relations is the art and science of accentuating your brand’s best features to produce a favorable impression with the public. Not so long ago, businesses would only think about PR when they needed to perform ...
How the Surge of Influencer Marketing Is Shaping Up in 2019
The rise of influencer marketing continues in 2019. It's transforming the way companies are connecting with their audience and changing the dynamics of the entire marketing landscape.
SEO Trends That Can Make You Soar in 2019
As with everything in digital marketing, SEO trends are always evolving. Search engines are getting smarter, new technologies are introducing new search methods (like voice search), and user behaviors are changing in ...
Ghostwriting: What It's Like Copywriting in the Shadows
When I first interviewed for a copywriting position at Bluleadz, by far the most interesting question someone asked me was how I felt about essentially becoming a ghostwriter. It was a good question because at that ...
10 Copywriters Who Became Successful Authors (So There's Hope for You)
Copywriters are good with words, stringing together sentences, and tossing off clever one-liners. Sounds like the perfect candidate for an author, right? Well, not everyone who’s good with words is necessarily good at ...
Outdated Marketing Tactics You Need To Abandon & How To Replace Them
It’s 2019, and the world of advertising and marketing is fast paced and ever changing! Ten or 20 years ago, your business might have thrived off of exciting and flashy new commercials or brochures. But, in a world of ...
6 of the Best Examples of Content Marketing in Education
When you think about the best content marketing examples you’ve ever seen, a college or university probably isn’t the first publisher to pop into your mind. But education content marketing has huge potential to be fun, ...
Conquer 2019 With These Social Media Marketing Strategy Fundamentals
Social media continues to dominate the digital world. Back in the day, before the rise of Facebook, LinkedIn, and the other social media giants, many marketers wouldn’t have wanted to waste time on social media for the ...
Why You Need to Add Your Blog to Your Website Navigation Menu
Your website’s navigation menu is one of its defining features. It is, quite literally, the interface by which people can work with your site (or not).
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
