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4 Mistakes to Avoid When Scaling Content Production
Content production is the heartbeat of your marketing team. The content your team creates for your audience is a major driving force in how your business grows. The ongoing investment in content creation is indicative ...
8 Hidden Spots You Need to Place Semantically Related Keywords
As Google continues to develop a literal human brain and crawl more and more websites with user intent in mind, we as marketers also have to get smarter about how we optimize our content for SEO potential. By now, you ...
What Makes a Great Landing Page? Dos and Don'ts to Know
So, you just released an awesome new offer on your website – a new ebook, whitepaper, guide, etc. Now, you’ve got to get the people to click through, convert, and get it for themselves. But how can you make sure that ...
6 Powerful Reasons Why Email Marketing Still Crushes Expectations
Email was one of the first forms of online marketing, but the internet has changed drastically from the 1990s through today. You might wonder if there is any reason to still send out emails when most people flock to ...
This Is What a Successful Digital Marketing Strategy Looks Like
Digital marketing is crowded, as you know when you see your competitors outranking you in Google. This is why creating an effective digital marketing strategy is so important. The more data driven and targeted you are ...
Inbound Marketing Strategies That Will Help You Conquer 2022
Inbound marketing exploded in the business world over a decade ago. And thanks to the proven effectiveness of inbound marketing strategies, most businesses are embracing it as their main focus. In fact, HubSpot's 2018 ...
What Are Blog Tags? The All-Encompassing Guide You Always Wanted
Business blogging has become a valuable – nearly essential – asset to a successful marketing strategy in 2019. When starting a business blog, it's important to strategize and consider everything that has to do with your ...
6 Tips to Drastically Increase Your LinkedIn Engagement
Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there's a wealth of networking ...
3 Long Form Types of Content Marketing That Rocked in 2018
When you sit down to start writing a piece of content, ask yourself: “What is the ultimate goal for this content?” Are you trying to drive the visitor to request more information about your services? Do you want them to ...
Ebook Formats 101: Finding the Best Format For You
An ebook can be an incredibly valuable part of your marketing mix. You can use them: As a lead magnet to entice people to join your email subscriber list. In the Consideration phase to help leads define their buying ...
How to Design an Ebook That Entices More Downloads
Wondering how to design an ebook? You’ve come to the right place! While many people believe “text is dead,” it couldn’t be further from the truth. In fact, research has shown longer content pieces are most likely to ...
How to Conduct a Website Audit for User Experience
Digital marketing auditing is a broad topic and covers a lot of ground – everything from SEO and lead generation to content auditing, social presence, and email auditing – the list goes on and on. But at the end of the ...
How to Write an Ebook Fast: Your 30 Day Challenge
Wondering how to write an ebook fast? You’ve come to the “write” place! The Bluleadz 30 Day Ebook Challenge is here to help reach your ebook goal.
Outreach Marketing Ideas Your Marketing Team Can Get Behind
In marketing, as in life, it’s as much who you know as what you know. Sales professionals realize building relationships is their North Star. It helps them grow, improve, and hit ever-higher heights of success. ...
Self-Education In Digital Marketing: How to Elevate Your Skills
We've all heard the dreaded two words that circle around the workforce. Skills gap. Employees. Leaders. Recruiters. Everyone shudders at this phrase. For employers and recruiters, it means they're not finding candidates ...
6 Steps to Starting a Successful Blog in 2019
Starting a blog is a commitment that should be taken seriously. While you may be eager to get started writing and publishing blog content, you need to determine your blog’s purpose. Before you decide what to write ...
How Content Managers Can Get Sales Teams to Use Marketing Collateral
It’s a fact of life: Your fancy new NordicTrack won’t help you lose weight if you don’t get on it. Duolingo won’t help you finally learn that language unless you click the email notification and study. And your ...
Wondering How to Be a Good Marketer In a Company? Adopt 7 Daily Habits
Consistent success in any part of life is the result of good habits. Building positive habits daily points the way to how to be a good marketer in a company – and winning elsewhere in life. Of course, anyone who’s ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
