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8 Inspiring Content Marketing Examples In the Financial Industry
We all know content marketing moves the needle on online lead acquisition. When it comes to interesting content, however, some industries have a tough time getting away from their stodgy image. As a general rule, for ...
How to Write About the Same Topic Without Going Crazy
The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
12 Inbound Marketing Influencers You Need to Follow in 2019
Every now and again, even the best marketers need a little inspiration – someone to look up to who can be a role model for how to get stuff done. Following a marketing influencer, reading up on what they’ve done and ...
Self-Editing Sucks, and Science Says So
You’ve just completed an amazing blog article. It was a well-thought-out piece, chock-full of quotes and statistics – even a little bit of well-placed humor. Now, there’s only one thing left to do: hit send! But then, ...
Want to Grow Your Business in 2019? Get SMART About Marketing Goals
By planning out your marketing goals for 2019 using the SMART method, you’re already ahead of the game. Having SMART goals – goals that are specific, measurable, attainable, relevant, and time-bound – in place for your ...
How to Develop a YouTube Marketing Strategy
YouTube is the world's second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is ...
Inbound Marketing for Startups: How to Achieve Success
The term ‘startup’ often sounds exciting. You might imagine a hip culture of millennials sitting on bean bag chairs. But here’s the issue with startups – they’re everywhere. And sorry to say, but nobody cares about ...
Collaboration Tips for Web Designers and Developers
If you’re a designer, web developer, or even a project manager, I’m sure you’ve experienced the frustration of miscommunication between the UX designer and front-end web developer when working with an outside agency, ...
Is Your Website a Legal Liability?
It’s not often that news outlets for web development and celebrity gossip cover the same topic, but earlier this month it happened. The cause? Beyoncé and her company Parkwood Entertainment have ended up in the ...
Paid Social Media: Which Platform Should You Use?
Remember when we used to say “BRB” to let people know we’d be right back online? We rarely say it anymore, and that’s because we practically live online. Between Facebook, LinkedIn, Twitter, Instagram, and YouTube, ...
Nonprofit and Education: How Inbound Marketing Drives Success
Competition is heating up in the digital age, forcing organizations to be proactive in addressing their challenges. They can't afford to slow down their marketing efforts because it can really hurt their visibility. ...
10 Questions Every Marketing Manager Needs to Ask Their Content Team
If you want to know more than anyone else, learn how to ask the right questions. No one knows everything, so posing good questions is an essential skill. In many cases, people are glad to share what they know, but they ...
3 Things Every New Inbound Marketing Client Should Do
As a copywriter and content manager at Bluleadz, I’m always interested in finding ways to make the copywriting process easier for myself and my colleagues. The way to do this is to look at some of the biggest challenges ...
8 Things You Want Your Marketing Technology Solutions to Do in 2019
Marketing technology solutions really came into their own in 2018. As you read this, martech is doing more work than ever before. Thanks to the latest generation of marketing technology solutions, small teams are ...
Instagram Marketing 101 | Marketing Minute
Instagram is one of those marketing platforms that many companies use, but few get right. In fact, the most successful Instagram users are usually individuals, musicians, artists, and B2C companies. Instagram is tough ...
Interviewing Thought Leaders for Content? 6 Steps You Need to Follow
Most B2B companies want to be seen as thought leaders in their space. If you don’t clarify your vision for what thought leadership is, you may not be sure when you’ve reached it. Many people have differing ideas about ...
Be Less Boring: How to Write Blogs People Actually Want to Read
Blogging is a weird form of writing in a lot of ways. You’re trying to raise awareness about various topics in order to drive search traffic to a product or service, which means you’re kind of engaged in a sort of ...
6 Warning Signs Telling You It's Time to Conduct a Full Content Audit
You know about content, but do you know about content audits? A content audit is a comprehensive analysis of your web content.
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The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
