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Original Research: How to Stand Out as the Ultimate Authority
When people say “thought leadership,” they may be thinking about many different things. But there’s one element that comes up again and again: Original research. Whether in business, academia, or the public sector, ...
Ready for This Year's Big Marketing Conferences? Here's How to Prepare
Marketing conferences bring your skills to the next level. A good conference fuels you with ideas about how to perform better. It introduces hot trends in tools and tactics, and you get to attend keynotes from some of ...
11 Creative Ways to Use Video In Your Email Marketing Strategy
Videos are among the most powerful items in your digital marketing toolkit. Research has shown video makes it more likely a landing page will lead to a conversion ... even if a site visitor doesn’t actually watch the ...
How You Can Create Awesome Business Videos With Your iPhone
Incorporating video in your business's marketing and sales funnel is a great way to boost engagement with users and close more deals. Video is an incredibly powerful form of content, but some businesses don't have the ...
How Inbound Marketing Helped These Manufacturing Companies Succeed
Every industry comes with its own unique marketing challenges that the inbound marketing philosophy can address. One of the most complex and wide-ranging industries is manufacturing. Manufacturing companies often earn a ...
Keywords Are Your Friend... Really, They Are
My path to becoming a copywriter was a little unusual compared to most marketing professionals. I didn’t have a background in digital marketing or advertising. Most of my writing experience came from fiction and the ...
3 Things You’re Probably Doing to Drive Your Marketing Team Crazy
When you’re working with an inbound marketing firm to help you attract leads and convert them to customers, it’s important to have strong communication and a good working relationship. However, there are a few things ...
How to Write for Readability
Are you writing readable content? It may seem like a silly question, but readability needs to factor into everything you write, from the shortest social media tweet to the most comprehensive whitepaper. If your audience ...
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
What Is Inbound PR? Everything You Need to Know
Inbound marketing has transformed the way customers relate to brands. It gives companies the staying power to forge a partnership with customers that begins when customers first express interest in a business problem – ...
How to Prep for a Marketing Interview
When interviewing for a marketing, sales, or advertising job – particularly in the inbound space – character can make or break your entire approach. Personality plays a huge role in determining who is a “right fit” for ...
4 Resolutions to Make for Your Social Media Presence This New Year
It's almost time to ring in 2019! The new year for a business calls for past reflection and future initiatives. When analyzing what went well and what needs improving from the last year, it's important to consider every ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...
Why Ideation Sessions Are Key to Your Content Marketing Results
Any great piece of content starts with a good idea. In many cases, a single content marketer will develop a concept for new content, perform the research, and do the writing. As teams grow, however, more people bring ...
4 Ideas For Mastering Email Marketing During the Holidays
In the business world, the holidays represent a busy time of the year for many business-to-consumer (B2C) companies. Adobe forecasts that online sales in the United States alone will increase by 14.8% to more than $124 ...
4 Ways to Come Up With the Best Ebook Topics for Your Audience
A detailed, informative ebook is a great way to prove your brand is an authority in its space. Companies typically publish ebooks as lead magnets to draw site visitors from their blog posts to their email subscription ...
What is the Future of Inbound?
Inbound marketing, and the agencies that practice and preach it, have come a long way since the early days of HubSpot. In fact, in just the past two years, there have been dramatic changes in how companies use inbound ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
