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8 Personal Branding Tips That Will Help You Shine
Just like companies, individuals all have a brand. Personal branding is the art of making your unique value clear and compelling. The more you know about your personal brand, the easier it’ll be to pursue the best ...
8 Ways to Bring Instagram Traffic Back To Your Website
Instagram is a hot social media network that does visual content better than anyone. It’s beloved by a whole host of different consumers:
10 Common Grammar Mistakes to Avoid on Your Website
We’ve all seen it: an archetypal website page where the search rank and layout are all pristine, and yet… riddled with typos and poor grammar choices. I can’t even begin to expand upon the amount of ubiquitous spelling ...
Traditional Marketing and Inbound Marketing: What's the Difference?
Colorful mailers and dense catalogues. Loud TV and radio ads. Scripted cold calls. Scented perfume ads in magazines. Sound familiar? These are just a few examples of what is known as traditional marketing. But how does ...
What Is CodePen? | Marketing Minute
Whether you're a seasoned web developer or code newbie, sometimes finding inspiration—or even a specific piece of code to solve a basic problem that's new to you—can be a pain. You can ask your peers or search around ...
6 Surprising Facts About Keyword Research You Need to Know For 2019
The world of search engine optimization (SEO) has evolved so rapidly in the last couple of years, so much so that it's hard to keep up with the role keywords play. In fact, since Google's RankBrain update years ago, ...
Where Inbound Marketing Meets B2B (And Why You Need To Get Started)
Inbound marketing is leading the evolution of marketing in the digital age for good reason – it aligns with customer behavior. HubSpot's State of Inbound 2018 report found that 75% of global organizations primarily ...
Understanding Behavioral Segementation in a Digital Marketing World
Segmentation is essential in digital marketing. With segmentation, you can provide a customized user experience that builds trust and fosters engagement. The more precise your segmentation is, the better you can serve ...
The Inbound Approach to Healthcare Marketing (+ Reasons to Use It)
It's no secret that marketing is constantly evolving, and inbound marketing is leading the change in the customer-centric digital age. The inbound approach has been proven to work in so many industries. HubSpot's State ...
Top 21 Inbound Marketing Blogs You Should Subscribe To
Inbound marketing is a lot like learning to play an instrument. You begin by learning the basics. As you master the fundamentals, you begin to expand your studies. The best way to truly learn an instrument, or any other ...
How to Write Technical Content With No Experience
As one of several copywriters at an inbound marketing agency, I’m expected to be able to write for virtually any client that metaphorically (or, in some cases, literally) comes walking through our front door.
4 Ways to Streamline Content Development
Content development is one of the most important competencies your team can develop. Content shapes the way a brand is perceived and creates a real connection with people who can make your business soar.
7 Steps to Develop Marketing Strategies That Will Increase Sales
The objective of marketing is to increase awareness and sales for your product. Pretty simple, right? Well the problem is that marketing without a clear cut strategy is like fishing without bait. You might catch ...
Images in Blog Posts: 4 Reasons You Need to Add Them Today
Imagery has a big impact on a reader. But when you're blogging, you might think that your words are the most important piece to worry about. Well, this isn't the case anymore.
How to Develop the Best Content Research Strategy for Your Business
Content is multiplying at an astonishing rate as more companies embrace a role as publisher. Brand websites are turning into full-fledged information platforms that serve buyer needs from the solution research process ...
Should Ebooks Still Be Part of Your Digital Marketing Strategy?
Ebooks have been around since practically the dawn of the web. But are they still relevant? The short answer is yes!
How to Improve Your Contact Form In a Day
Think about how many hours you've spent building and perfecting your website and marketing message. Your goal is to drive traffic to your site so you can collect leads and gain new customers.
11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
