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Here's the Insider Scoop of the True Purpose of a Homepage
When we think of a website, we often think of aesthetics. “Oooh, we want something eye-catching and simple yet sleek and modern. Here’s what my competitors are doing. I want something that’s going to put theirs to ...
You Need to Know These Overlooked SEO Best Practices
Knowing the basics of on-page SEO is vital to the performance of your content. But if this is your only set of SEO best practices, you’re likely overlooking some amazing opportunities to drive organic traffic and build ...
The Best Marketing Podcasts That Will Make You a Better Marketer
Marketing is a discipline that is part art, part science, and always changing. Being an effective marketer requires constant study. You need to learn new techniques, learn about new channels, and experiment with various ...
An Introduction To Infographics For Business Marketing
When it comes to business marketing, every company's goal is to share information with others with hopes to grow reach, generate leads, and earn customers. However, less and less people are interested in reading long, ...
HTTP vs HTTPS: How to Select the Best Option For Your Website
We're always looking for an edge when it comes to search and SEO. If you've been keeping track, back in 2014, Google officially announced that websites that made the switch from HTTP protocol to HTTPS will receive a ...
11 Google Ads Metrics That You Should Be Monitoring
Google Ads, has so much information available for you to analyze. This type of data enables you to assess not only campaigns, keywords, and ads performance, but it also provides a dive-deep into demographics, what ...
Is It Safe to Buy Backlinks?
Backlinks – that is, the links back to your website from other websites – are the prime currency of the web. A lot has changed since Google first rolled out back in 1998, but one thing hasn’t: The more backlinks your ...
5 Practical Pinterest Uses for B2B Companies
Social media undeniably plays a valuable role in successful marketing for both B2C and B2B businesses. While many companies have well-adapted platforms like Facebook and Twitter in their marketing strategies, some have ...
The Pros And Cons You Need To Know About Inbound Marketing
Here at Bluleadz, it’s no secret that we stand for quality inbound marketing. Inbound is what your prospects expect – and what they love – whether they call it that or not. It gives them the power and flexibility to ...
15 Software Solutions Every Marketing Professional Should Try
In today’s digital marketing world, automation is the royal road to scalable campaigns and sustainable results. The right software is intuitive. It not only expands your capabilities and acts as an extension of your ...
New to Facebook Advertising? Follow These Important Tips
Welcome to the club! Facebook advertising can provide the significant boost your business or brand needs. Whether you’re expanding your audience, driving more traffic to your website, or promoting a specific sale or ...
20 Free Google Tools Marketers Need To Be Using
Google is the number one site for online search, but it's so much more! Whether you love them or hate them, Google offers a suite of free tools that are convenient to use and can help you develop your marketing ...
11 Marketing Ideas for Cost Conscious Small Business Owners
Inbound digital marketing is, by far and away, the best marketing opportunity around today. Still, inbound can rarely do it all for small businesses. It takes a serious commitment in time as well as the willingness to ...
20 Blog Ideas That Are Guaranteed to Be Popular
Blogging is an excellent way to improve your website's search engine ranking, build authority, engage with prospects, drive traffic, increase conversions and sales, and establish thought leadership within your industry. ...
5 Data-Backed Reasons Your Manufacturing Marketing Needs to Go Inbound
The manufacturing industry is highly competitive, and with more manufacturing companies using content marketing, it’s getting even more heated. According to a 2017 report from the Content Marketing Institute (CMI) and ...
How to Create a Marketing Resume That Stands Out
Everyone has a resume, but it remains one of the biggest mysteries in the working world. What is a resume? What is it really for? How can you make your marketing resume stand out?
Switching from Keywords to Pillar Pages and Topic Clusters
In the last article I wrote, I talked about how HubSpot removed their keywords tool and asked the question: “Are Keywords Dead?” Today, I’d like to talk about the new systems that are poised to replace keywords as the ...
6 Email Marketing KPIs You Need to Track (& The Impact They Have)
Email marketing is an incredibly versatile and useful part of your inbound marketing strategy. It’s the perfect solution for maintaining and building relationships before your prospects are ready to consider buying from ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
