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How To Effectively Use Storytelling in Marketing
In my last blog post, I covered the importance of storytelling in marketing. Now that I’ve covered the “why” aspect, it’s time to dive into the “how.” How do you tell not just a story, but the right story?
12 Square Logo Examples That Will Help You Create a Better Logo
The psychology behind logo design is about much more than simply picking a strong font and the right color palette. Shapes can play a major role in how a logo is perceived. For example, circular shapes convey energy and ...
Revamp Your Business Strategies to Boost Your Growth
Growing a company is not easy. First, come up with a workable idea and then discover a profitable niche. From there you are required to define your target demographic and ensure you have something valuable you can send ...
Blogging for your Business? Here is Everything You Need to Get Started
Business blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions and increase your sales. Business blogging is a way to establish your thought ...
The 5 Best Video Editing Software Tools for Newbies
If you're entering the video marketing space, the process of editing what you record, be it by iPhone or a professional RED camera, may seem a bit daunting. Even if you hire a fully-staffed production house to produce ...
8 Behind the Scenes Tips for Marketing & Sales Alignment
It wasn’t really that long ago that sales and marketing were thought of as different worlds. From the perspective of tired old outbound sales and marketing, it almost makes sense.
Are Keywords Dead?
If you’re a HubSpot user who regularly plays (or I should say “played”) around with the keywords tool, you might have noticed something—namely, that the tool is now gone. Long-time HubSpot users have probably seen the ...
Writers in Movies: Which Type Are You?
Movies about writers often portray us in an unflattering light. We’re depicted as crazy, dangerous, and drunk. When they do try to paint a better picture of us, we usually wind up as obnoxiously quirky or overly ...
Facebook Lead Ads: What They Are & How To Use Them
When it comes to the ability to reach your target market, nothing beats social media. Whether it's engagement with prospects through a profile page, or targeted paid advertising, social platforms offer plenty of ...
Increase Your Qualified Leads in 7 Easy Steps
Leads that don’t convert are pure overhead. They come to your website, rifle through your pages, use up your bandwidth, and pump tons of data into your analytics suite for nothing ... or, at least, very little.
Using HubSpot's HubDB To Create A Dynamic Navigation
So, you have been developing websites on HubSpot using the awesome HubDB feature. Awesome. Most of the time, it is straight-forward, but sometimes, you may want to access data from only one column in your table to use ...
7 Resources to Keep Up with Front-End Web Design
Modern front-end web design/development is a fast-moving target. Anyone who's tried to keep up knows just how hard it can be. Below are some awesome resources to help you stay up to date.
4 Quick Editorial Tips That Take Your Content From Good to Great
If you’re like most people, editing probably sounds about as much fun as having a cold. Even many writers don’t enjoy editing – and that can be a problem. As the world moves firmly into the digital era, traditional ...
The Remarketing Rundown: A Few Things You Should Know
Remarketing is a form a digital advertising that allows marketers to target people who have interacted with their website or other avenues and attempt to re-engage them by showing a targeted ad based on their ...
11 Twitter Tools the Pros Use (& You Should Too)
Social media in general, and Twitter specifically can be a great method for driving traffic to your website, blog post, or e-commerce store. By engaging on Twitter, you'll see almost immediate results in terms of ...
How to Increase Blog Traffic: 7 Proven Tactics You Need to Know
Are you ready to increase your blog traffic by creating a content strategy that uses the best SEO tactics in 2018?
How an Outsourced Marketing Team Can Keep Sales and Marketing Aligned
Alignment is one concern that comes up again and again with outsourced digital marketing.
10 Expert Tips For Writing Educational Content
When creating educational content for your business, it’s important to take a step back, decide what exactly you’re going to write and what the best way to approach the content is.
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
