Provide value. Generate revenue.

Bluleadz Marketing
5 minutes

HubSpot Acquires Cacheflow to Add Native CPQ Power to Commerce Hub

HubSpot
Oct 14, 2024
Bluleadz Marketing
9 minutes

The WordPress Crisis Explained (+ Why Switch to HubSpot's Content Hub)

If you rely on WordPress for your website hosting and management, you may want to sit up for this. In a surprising and potentially threatening move for millions of users, WordPress.org has officially banned WP Engine ...
HubSpot
Sep 30, 2024
Bluleadz Marketing
7 minutes

The Power of Lifecycle Marketing on HubSpot: A Strategic Overview

Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
6 minutes

Beginner's Guide to Marketing: How to Do Market Research

Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024

Categories

Bluleadz Marketing
6 minutes

5 Ways to Overcome Price Objections in Your Sales Process

Overcoming price objections is one of the most vital skills in the sales toolkit.
Sales
Oct 08, 2018
Bluleadz Marketing
11 minutes

11 Books a CEO Recommends to Every Salesperson

The inbound methodology is founded on earning trust, attracting prospects through content, and delivering a positive experience that delights customers on an ongoing basis. Sales plays a big part in every stage of the ...
Sales
Sep 26, 2018
Bluleadz Marketing
4 minutes

Warm Prospecting Through InMail: Why It Matters and How to Do It

Since Microsoft made the bold move of buying LinkedIn back in 2016, it has fast become the world’s leading online professional network. With more than 500 billion users, LinkedIn filled an important niche in the social ...
Sales
Sep 20, 2018
Bluleadz Marketing
11 minutes

7 Principles You Need to Know About the Psychology of Selling

Neurology – what goes on in the human brain and why – changes on a very slow timescale.
Sales
Sep 14, 2018
Bluleadz Marketing
4 minutes

5 Pieces of Sales Collateral Your Sales Team Needs to Close More Deals

Sales collateral is all the material that supports the sale of a specific product or service. In the olden days, this referred mainly to items like brochures and sales sheets that would be passed directly from the sales ...
Sales
Sep 01, 2018
Bluleadz Marketing
7 minutes

How to Create the Best SLA for Marketing and Sales

In the digital era, sales and marketing teams are working together more closely than ever. Back in the bad old days of outbound marketing and outbound sales, these two organizations were seen as rivals competing for the ...
Marketing
Aug 23, 2018
Bluleadz Marketing
7 minutes

5 Easy Steps to Create the Best Follow Up Emails

If you’ve been reading some of our pieces about email marketing, you’ve heard us say it again and again: Following up with leads is the most important thing most sales teams can focus on.
Marketing
Aug 16, 2018
Bluleadz Marketing
7 minutes

6 Crucial Sales Activities That Will Actually Increase Revenue

Sales activities can be intense, requiring fast thinking and careful listening – but when all is said and done, they are the catalyst that transforms warm leads into customers. The big question: How can you maximize ...
Sales
Aug 07, 2018
Bluleadz Marketing
9 minutes

How to Deliver a Kick Ass Sales Demo to Impress Your Prospects

Mastering the art and science of the sales demo is one of the most important things you can do to make your sales team more successful. A good sales demo helps ensure that all your hard work pays off and launches your ...
Sales
Jul 02, 2018
Bluleadz Marketing
5 minutes

15 Sales Quotes to Inspire Your Sales Reps

Sales can be a rewarding career for the right person, but you need to have a strong constitution to be successful over the long haul. Salespeople have to deal with a lot of negativity during the course of a day. For ...
Sales
Jun 09, 2018
Bluleadz Marketing
5 minutes

8 Behind the Scenes Tips for Marketing & Sales Alignment

It wasn’t really that long ago that sales and marketing were thought of as different worlds. From the perspective of tired old outbound sales and marketing, it almost makes sense.
Marketing
May 31, 2018
Bluleadz Marketing
4 minutes

5 Guaranteed Ways to Streamline Your Sales Process

Sales drive every business. Defining and streamlining your sales process is an ongoing challenge as technology is constantly evolving and creating new opportunities to improve the productivity and effectiveness of your ...
Sales
May 20, 2018
Bluleadz Marketing
3 minutes

How an Outsourced Marketing Team Can Keep Sales and Marketing Aligned

Alignment is one concern that comes up again and again with outsourced digital marketing.
Marketing
May 15, 2018
Bluleadz Marketing
5 minutes

Segmenting Your Contact Database in 5 Easy to Follow Steps

Your contact database is one of the most essential assets of your business. The contact database serves as the record of all your customer relationships – plus all of the relationships that are still in the process of ...
Marketing
Apr 18, 2018
Bluleadz Marketing
4 minutes

15 Questions to Help You Identify the Decision Maker

One of the most important – and potentially challenging – parts of B2B sales is finding the decision maker who ultimately approves your deal. While this remains fairly simple in smaller companies with less than 20 ...
Sales
Apr 17, 2018
Bluleadz Marketing
4 minutes

The Top 10 Sales Conferences You Should Attend This Year

If you're a sales professional, you know that in order to excel you need to constantly be adding to your skillset and your network. One of the best ways to improve your skills, network with industry leaders, and maybe ...
Leadership
Apr 02, 2018
Bluleadz Marketing
6 minutes

Why BANT Is the Ultimate Sales Qualification Framework

Everyone wants to spend more time talking to qualified prospects and less time chasing down tire-kickers. Not only is it better for your business, it’s also best for unqualified leads when they find out fast your ...
Sales
Mar 22, 2018
Bluleadz Marketing
5 minutes

The Biggest Sales Trends of 2018

Not only are salespeople adapting to everchanging consumer purchasing habits, the tools and techniques they are using are also transforming to provide leads with more relevant and recommended products. Are your teams ...
Sales
Mar 20, 2018