HubSpot lead flows are great lead generation tools. They’re an easy way to get some quick conversions through your website. If you’re not sure what a lead flow is, they’re HubSpot’s version of a pop-up form and they’re available whether you’re on the free version of HubSpot or their professional Enterprise tier.
You’re probably thinking this is not a good idea because most people hate pop-ups and think they’re annoying. This is the general consensus if you were to ask someone what they think of website pop-ups, which is why it’s important to know when and where it’s appropriate to use a lead flow on your website.
Effectively using lead flows (and following the inbound way) gives your website visitors and leads multiple ways to get in touch with you once you’ve captured their interest. Used appropriately, pop-ups can be a powerful inbound marketing tool to convert your website visitors into blog subscribers and/or leads. In an article on AWeber, they found that using a pop-up form to obtain blog subscribers converted 1375% better than traditional forms.
Pop-up boxes are your typical type of pop-up, hence the name. They’re the best type of lead flow if you’re looking to quickly grab the attention of your website visitors.
Pop-up boxes are best used for:
Recommended Flow Trigger: On exit intent
Drop-down banners will be displayed as a thin, full-width bar at the top of your website. They’re direct, non-disruptive, and helpful for your website visitors.
Drop-down banners are best used for:
Recommended Flow Trigger: After elapsed time
Slide-in boxes appear at the bottom of your website and will slide in from the left side or right side depending what you select. They’re friendly and subtle for the visitors on your website.
Slide-in boxes are best used for:
Recommended Flow Trigger: On 50% page scroll
As listed above, you should have noticed the recommended flow trigger for each type of lead flow. When you’re creating your lead flow, you’re given the option to adjust when your lead flow will appear on the pages or pages you’ve selected. Here are the 3 lead flow trigger options:
It’s important to think about what you’re lead flow is offering in order to select the best type of lead flow and trigger option. For example, if one of your website visitors is reading a blog post, they're going to be scrolling down the page; in this case, a slide-in box on 50% page scroll would be the best option and provide the best user experience for that visitor.
I hope I’ve stressed enough about how important it is to know when and where it’s appropriate to use a lead flow on your website. Make sure you check out some of the additional options available when creating your lead flow, such as adding an image, changing the color of your lead flow, and changing the color of your text. As an added bonus, if you're a Basic, Professional, or Enterprise HubSpot customer, you can add custom form fields to your lead flow, too!