How Bluleadz Will Grow Your Company

Transforming your company into a revenue generating machine is simple, but it’s certainly not easy.

There are many moving parts that need to be executed and managed with a strategic mindset. Your teams need to work together to hit their goals to ultimately achieve your big picture objective – earning sustainable revenue for your business.

This is where your Bluleadz team comes in. To set your brand up for sustainable revenue growth, you have five key areas to focus on.

5 Key Areas for Generating Revenue

Get Found

Generate Leads

Optimize Your Website

Close Deals

Automation Set Up

Get Found Online to Boost Awareness

Brand awareness is the bedrock of growing your business. Expanding visibility requires more than just getting in front of a bigger audience.

You need to get in front of the right people at the right time in the right place. Your Bluleadz team accomplishes this in many ways, such as the following:

Your content marketer develops and implements comprehensive strategies to attract ideal buyers.

Your inbound strategist oversees all marketing initiatives, planning quarterly strategies based on reporting.

Your specialists, including paid media, design, and development, support all efforts to improve your visibility online.

Driving meaningful traffic is the first step toward converts qualified leads and closing ideal customers to increase revenue growth.

Real Results You Can Have Too

Tactics Used:

SEO strategies
Blogging
Topic clustering

The Results:

Company A was struggling with just 6,132 page views per month in April 2017.
After three years of consistent blogging, Company A earned 278,258 page views per month in April 2020, seeing consistent growth in traffic over time.

Generate Quality Leads to Fill Your Sales Pipeline

Driving traffic and expanding awareness is essential, especially when you sustain those results over time. But that’s just one piece of the revenue machine.

With qualified traffic coming to your site, you need lead generation campaigns in place. Your Bluleadz team earns qualified leads using several tactics.

Your content marketer and designer create a visually appealing, informative content offer.

Your inbound strategist builds campaigns in your HubSpot and adds conversion paths.

Your specialists support lead generation initiatives as needed (e.g., develop an interactive tool, convert leads through paid media campaigns).

You need to support your sales team by leveraging marketing to deliver qualified leads who are ready to become your customers.

Real Results You Can Have Too

Tactics Used:

Blog newsletter
Exit intent pop-ups

The Results:

Company B’s blog subscriber base experienced slow growth over a few years, ending 2019 with 6,620 subscribers.
After implementing exit intent pop-ups for five months, their subscribers reached 10,669 in May 2020 – a 61 percent increase in just five months.

Optimize Your Website to Fuel Conversions

Even when you have a website that attracts high levels of traffic and generates good leads, you might be overlooking some enhancements you could make to boost site performance even more.

Every aspect of your site, from page load speed and mobile optimization to schema, impacts how many leads enter your sales pipeline, which is why website optimization is so important.

With your Bluleadz team, you get access to specialists who maximize site conversions in many ways, such as the following:

Your designers collaborate with developers to build visually appealing landing pages.

Your content marketer creates impactful content (e.g., homepage, blog, product pages) to drive conversions.

Your inbound strategist analyzes behavior on your site to find ways to increase the quality and quantity of leads.

Small updates and iterative changes on your site improve your technical SEO and enhance the user experience to help convert and nurture qualified leads.

Real Results You Can Have Too

Tactics Used:

Landing page creation
Webpage redesign

The Results:

Company C received feedback from customers and leads, stating that there wasn’t enough product information on their site. And many conversion paths were unclear.
After updating product page designs, adding more content, and building supporting landing pages, they saw:

A 328% increase in organic traffic for the updated product page.
A 135% increase in submissions and 121% increase in leads within one quarter.
11 new customers gained.

Close More Deals to Fuel Revenue

As the sales pipeline fills up with leads, your sales team has a lot of opportunities to close new customers. But closing deals can take a long time and require a lot of resources.

Your Bluleadz team supports sales through various sales enablement services to help speed up the buying process. For example:

Your inbound strategist consults with your marketing and sales teams to create a service level agreement (SLA).

Your content marketer creates buyer's journey maps to identify sales engagement opportunities.

Your content marketer creates sales playbooks and battlecards to detail repeatable processes.

Your inbound strategist improves the sales process to reduce inefficiencies based on reports (e.g., win-loss analysis).

Develop a repeatable sales process that delivers predictable results using our sales enablement services so you can hit your revenue growth goals.

Real Results You Can Have Too

Tactics Used:

SLA creation
Customer journey maps

The Results:

Company D earned 25 new SQLs in December 2019, which fell short of their monthly goal.
After sales and marketing collaborated to create a documented SLA and customer journey maps for their most valued buyer personas, they saw a steady increase in SQLs, reaching 229 in May 2020.

Set Up Your Automation Software to Boost Efficiency

Too many businesses are not making the most out of their automation software. Without proper implementation, teams aren’t getting the efficiency they need from their tools.

Get more done in less time in marketing, sales, and service with guided implementation and automation tool setup. Your Bluleadz team ensures your automation is set up the right way.

Through the Revenue Acceleration Roadmap program, your revenue team onboards and trains your internal team on HubSpot.

Your inbound strategist builds customized dashboards for each of your teams and automates reporting in HubSpot.

Your inbound strategist sets up workflows to create engaging lead nurturing campaigns with your content marketer and designer.

Your sales account executive coaches your sales team on how to use automation tools to save time and monitor sales activity.

Leverage automation in your HubSpot platform by working closely with our experts so we can help save your team a lot of time and resources.

Real Results You Can Have Too

Tactics Used:

HubSpot integration
HubSpot CRM

The Results:

Company E was attending their industry’s biggest trade show event of the year and needed a process for generating and organizing new leads in their HubSpot CRM.
After integrating their CRM with a third party app that captures lead information and maps that data to the right CRM properties, they gained 277 new contacts who came to their booth. Out of those new leads, 65 percent signed up for a product trial, which suggests a forecast of $3.5 million in influenced potential annual revenue.

Bluleadz never stopped impressing us at every stage of our website's completeness. Their attention to detail and communication is something to be admired, as we never felt forgotten and put aside at any stage.

Richard Pena

Heimsath Architects

The entire Bluleadz team is amazing!...Never once did they make us feel like they were too busy to immediately help us. They are customer service-oriented and results-driven. Bonus, they are just really nice people who are easy to work with.

Elizabeth Nixon Ruhl

Glass House Real Estate

The Bluleadz team is a delight to work with! They've become an extension of my marketing team and an invaluable resource...I highly recommend them, especially for companies in growth mode, that need several marketing disciplines (design, copywriting, social, etc), but can't afford it, as they have knowledgeable specialists in each area.

Andrew Ciaccia

Uniken

Working with Bluleadz was a really great experience and the work they delivered was top notch...I highly recommend Bluleadz!

Mike Swigunski

Empire Flippers

If you choose Bluleadz you can expect a strong, reliable partnership...our Bluleadz team has been a joy. They go the extra mile to provide valuable insight and availability. Overall, they provide wonderful customer service.

Rebecca Arent

Big Think Edge

Every encounter I've had with the Bluleadz team has surpassed my expectations. The business impact they've had has been remarkable as well as continuously going the extra mile without being prompted to...I fully trust that my team will continue to grow with Bluleadz as we are able to make full use of the expertise they offer in sales and marketing.

Janine Lyman

Indexic

Bluleadz has been amazing to work with. They support and assist us in all aspects of our marketing. I would highly recommend them.

Beth Morgan

Southern State Enterprises

Your Focus Areas. Our Capabilities.

Your Bluleadz team creates a customized system that aligns their expertise with your immediate and long-term needs.

Getting Found Online

Search engine optomization
Content strategy
Content creation
Buyer personas
Social media advertising

Generating Quality Leads

Account-based marketing
Lead generation
Conversion rate optimization
Conversational marketing

Optimizing Your Website

Website redesign
Website development
Website migrations
Growth driven design

Closing More Deals

CRM implementation
Sales process development
Sales reporting
Sales consulting, coaching, and training

Automating Your Processes

HubSpot onboarding and implementation
Marketing Hub automation setup
Sales Hub automation setup
Service Hub automation setup

Your Bluleadz Team

As a client, you get access to a Bluleadz team of two experts, along with access to specialists in paid media, design, and development. Click on each team member to learn more about their job roles and responsibilities.

Inbound Strategist

Plans and implements marketing operations, manages resource allocation, ensures quality control, and reports on results.

Content Marketers

Ideates, creates, and edits your content, including blog posts, content offers, and webpages, to drive results for associated campaigns.

Specialists

Includes a designer who creates various assets, a developer who builds and launches new websites, and a paid media specialist who deploys ad campaigns.

View Our Team

Click on any of our team members to view more information about what they can do for your company.

Inbound Strategist

Plans and implements marketing operations, manages resource allocation, ensures quality control, and reports on results.

Content Marketers

Ideates, creates, and edits your content, including blog posts, content offers, and webpages, to drive results for associated campaigns.

Specialists

Includes a designer who creates various assets, a developer who builds and launches new websites, and a paid media specialist who deploys ad campaigns.

You get access to any of our three specialists as needed, depending on your strategy and goals.

For projects, you will collaborate with a team based on your needs. For example, if you’re looking for a website redesign, you may work with a developer, a designer, and content marketer.

This hive team structure is built to fulfill the Bluleadz mission: To transform the way companies market, sell, and service their customers.

For over 10 years, Bluleadz has been a leading HubSpot Solutions Partner. Our award-winning team is proud of the results we get for our clients.

We are excited to become an extension of your company's team!

Ready to Build a Partnership?

Let's get you back in contact with our sales team so we can start growing your business.