Okay, we all know that getting certifications for anything can feel like a distraction from your primary job duties. After all, you're already doing the job, is getting some certification really worth your time? However, if you're a marketer using HubSpot, earning certifications through the HubSpot Academy can be well worth your time.
Even non-marketing team members, like sales or customer service reps, can benefit from taking HubSpot certification courses.
Discover how earning different HubSpot certifications can fuel your career, enhance your skills, and drive success in the dynamic digital marketing landscape.
Odds are good that if you've been actively using HubSpot for any length of time, you already know how to use the tools that are core to your job duties. For example, if you're in charge of writing blogs and emails, you'll probably be at least passingly familiar with the HubSpot blogging and email text editors.
However, there's so much more to these tools than just the text editors and the built-in SEO recommendations. Take, for example:
These are just a few of the tools I picked from the top of my head. Some are because I've written blogs about them in the past, others because they're tools I use nearly all the time when writing new blogs.
What do all of these tools have in common (other than being incredibly useful)? They're all tools that you can learn by taking HubSpot Academy courses.
A HubSpot certification isn't just a picture with your name on it—it's proof that you know what you're talking about when it comes to whatever topic that certification covers. In the eyes of others, it's a mark that you know what you're talking about and that they can rely on you as an expert.
After completing a HubSpot Academy course, you'll have a basic understanding of the tools and concepts it covers. This, in turn, helps you become a valuable resource for the rest of your organization and your customers.
Imagine being the go-to expert for crafting compelling marketing strategies, troubleshooting HubSpot workflows, or managing your website's SEO – that's the power of HubSpot certification.
HubSpot's online training resources help shape novices into marketing maestros, covering everything from content marketing to lead generation, SEO, and deep dives into specific HubSpot tools.
Speaking of becoming the "go-to expert" for any topic, another benefit of earning HubSpot certifications is that it can help you grow your career as a marketer. According to BuiltWith, there are 575,999 active HubSpot customers as of the time of this writing. That's a lot of organizations that need a HubSpot expert to help them make the most out of their HubSpot digital platform and resources.
You could be that expert for your own organization.
Having a HubSpot certification is good for career stability and growth because:
In the competitive landscape of digital marketing, standing out is pivotal. HubSpot certification does more than pad your résumé – it propels your career to new heights.
Whether you're seeking to climb the corporate ladder or make your mark as a marketing consultant, getting certified helps you display your dedication to continuous learning and mastery of the latest industry trends.
On a note related to enhancing your career growth, picking up a few HubSpot certifications isn't just for your current job—it's a suite of skills you pack up and take with you wherever your career path leads.
From small businesses to multinational corporations, the expertise you gain is versatile and in demand. You develop an empathetic understanding of the customer journey, learn how to leverage data to make strategic decisions, and gain insights into creating seamless user experiences—these are coveted skills in the marketing world (and beyond).
The educational aspects of the certification program nurture a skill set that transcends job titles and industries, making you an asset not just to your current employer, but to any organization that values innovative and data-driven marketing strategies.
There's nothing quite like seeing your marketing efforts translate into tangible results—and that's what HubSpot skills can help you achieve.
By understanding how to leverage HubSpot's analytics and integration capabilities, you can measure and refine your marketing efforts for maximum impact.
HubSpot's certification courses provide insight into how you can apply the platform to real-world scenarios. They frequently leverage stories and examples from real HubSpot users to equip you with practical knowledge. This, in turn, helps you create and implement strategies that lead to increased traffic, leads, and sales.
As you become proficient with HubSpot, you'll appreciate the intricacies of digital marketing and how to incorporate a variety of tools to make the most out of your HubSpot platform.
So, which certification courses should you take? The answer to this might depend on your goals. For example, do you want to show off your current skills or do you want to shore up specific knowledge gaps you might have on the HubSpot platform?
If the former, you may want to focus on courses you're knowledgeable in to complete them quickly and build up your list of certifications. For the latter, you'll want to focus on courses where you need help to reach the level of knowledge you want to have.
Here are some of my personal recommendations for HubSpot courses that marketers should take:
This list is just scratching the surface of all the great training resources available on the HubSpot Academy.
If you need help mastering the HubSpot tools or teaching them to others on your team, book a meeting with the experts at Bluleadz! We have dedicated HubSpot onboarding, implementation, and training services to help you help your team get up to speed on HubSpot!