How To Integrate HubSpot CRM To Google Ads

Although there are several search engines, the reality is that Google is the most popular. It’s so widely used, its name has become a verb synonymous with conducting online research. Therefore, it makes sense that when it comes to online ads placements, businesses regularly opt for Google Ads. 

The way these advertisements appear on a reader’s screen is also strategic — they’re highly relevant to each particular online query, and they appear at the top of search engine results pages (SERPs). You are able to differentiate them from organic results by the fact that they are labeled as ads. 

The reason why this type of ad placement is so popular is because not only are they highly targeted to readers who are already looking for your content, but you only have to pay when someone clicks on the ad. 

Now, if you’re using HubSpot’s Marketing Hub, you’re already well-acquainted with its many helpful features. And if you're using their customer relationship management (CRM), you're also likely already reaping the benefits that come from features such as contact segmentation and automated workflows. And if you integrate the platform with Google Ads, your marketing teams will be able to work much more efficiently.  

Benefits of Integrating HubSpot to Google Ads

Before discussing the integration process, let’s take a look at the benefits of doing so. At the end of the day, thoroughly understanding the purpose for doing so lets you see why this should be on your list of priorities. 

You Can Create Ads Directly on HubSot

HubSpot has a lot of user-friendly features to design content. This includes custom modules, landing pages, website forms, and calls-to-action — and you don’t need any coding knowledge to use them. When you integrate Google ads to your HubSpot account, you can take advantage of these features, so that you can work more efficiently. 

You Can Associate Ads With Campaigns

When you integrate Google Ads with your HubSpot account, you can see the impact of the paid ads on each specific campaign. As a result you’re better positioned to track a campaign’s overall performance. You can then take this data and compare it with organic keyword searches to determine whether the ROI on the ads is worth it. 

Tracking Traffic From Any Source

When you create a tracking code on your HubSpot account, it collects data from visitors who access your website through the ad’s URL. You’ll then know when a website visitor fills out a form or views specific pages, so that you can better target your marketing efforts. Keep in mind that this benefit only works as long as visitors don’t delete their browser cookies. 

Data is Imported to CRM

If a person who clicks on a Google Ad fills out a website form or subscribes to your blog or newsletter, signs up for a webinar, downloads a lead magnet, whatever, HubSpot will associate their email address with existing contacts on your CRM database. This also provides you with additional insights so that you can nurture those leads more effectively. 

Automating Processes

HubSpot helps businesses save time and resources by automating some of the ad creation process. For example, you can create a workflow to route incoming leads who clicked on a Google ad. This increases the likelihood that prospects find information that would eventually make them more likely to convert to customers. 

Requirements To Be Able To Connect HubSpot to Google Ads

Before getting started, be aware of the following caveats. Only certain accounts are able to integrate HubSpot with other applications. 

• In order to connect HubSpot to a Google Ads account, you must have admin access in the Google Ads account.
• You must also have Publish access to the ads tool on HubSpot. 
• If you’re currently using Google Ads manager, you won’t be able to connect it to your HubSpot account. You can only integrate individual ads.
• Make sure your ad blocker browser extension is disabled prior to connecting both accounts. 
  
  
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How To Integrate HubSpot to Google Ads

Now that you’ve taken care of the threshold issues, let’s get this party started. There are two ways you can integrate your HubSpot account to Google Ads:

Create an API Key

1. Log into your HubSpot account, and click on Profile and Preferences (the downward arrow next to your profile picture on the top right hand corner).
2. You’ll then see a Settings menu on the left hand side of the screen. Click on Integrations.
3. A dropdown menu will appear. Click on API Keys, and then on Create a Key.
4. Name your key and click on Create.
5. Copy the newly created API key and head over to your Google Ads account. 
6. In Google Ads, click on the Tools and Settings icon on the top right-hand corner, and select API Center from the dropdown menu.
7. Click on Create API Key, then paste in your HubSpot API Key. Then Click on Create.
   
   
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Logging In Directly from HubSpot

1. Log into your HubSpot account and click on the Settings icon on the main navigation bar. 
2. You'll see a Settings menu on the left hand side of the screen. Click on Marketing. Then Click on Ads. 
3. In the Accounts tab, click on Connect Account. Select Google Ads, then click Connect. 
4. A pop-up box will appear, where you can log into your Google account. Then, click Allow. 
5. You will be redirected to HubSpot. Follow prompts. 

Your HubSpot and Google Ads account are now connected! 

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