Although there are several search engines, the reality is that Google is the most popular. It’s so widely used, its name has become a verb synonymous with conducting online research. Therefore, it makes sense that when it comes to online ads placements, businesses regularly opt for Google Ads.
The way these advertisements appear on a reader’s screen is also strategic — they’re highly relevant to each particular online query, and they appear at the top of search engine results pages (SERPs). You are able to differentiate them from organic results by the fact that they are labeled as ads.
The reason why this type of ad placement is so popular is because not only are they highly targeted to readers who are already looking for your content, but you only have to pay when someone clicks on the ad.
Now, if you’re using HubSpot’s Marketing Hub, you’re already well-acquainted with its many helpful features. And if you're using their customer relationship management (CRM), you're also likely already reaping the benefits that come from features such as contact segmentation and automated workflows. And if you integrate the platform with Google Ads, your marketing teams will be able to work much more efficiently.
Before discussing the integration process, let’s take a look at the benefits of doing so. At the end of the day, thoroughly understanding the purpose for doing so lets you see why this should be on your list of priorities.
HubSpot has a lot of user-friendly features to design content. This includes custom modules, landing pages, website forms, and calls-to-action — and you don’t need any coding knowledge to use them. When you integrate Google ads to your HubSpot account, you can take advantage of these features, so that you can work more efficiently.
When you integrate Google Ads with your HubSpot account, you can see the impact of the paid ads on each specific campaign. As a result you’re better positioned to track a campaign’s overall performance. You can then take this data and compare it with organic keyword searches to determine whether the ROI on the ads is worth it.
When you create a tracking code on your HubSpot account, it collects data from visitors who access your website through the ad’s URL. You’ll then know when a website visitor fills out a form or views specific pages, so that you can better target your marketing efforts. Keep in mind that this benefit only works as long as visitors don’t delete their browser cookies.
If a person who clicks on a Google Ad fills out a website form or subscribes to your blog or newsletter, signs up for a webinar, downloads a lead magnet, whatever, HubSpot will associate their email address with existing contacts on your CRM database. This also provides you with additional insights so that you can nurture those leads more effectively.
HubSpot helps businesses save time and resources by automating some of the ad creation process. For example, you can create a workflow to route incoming leads who clicked on a Google ad. This increases the likelihood that prospects find information that would eventually make them more likely to convert to customers.
Before getting started, be aware of the following caveats. Only certain accounts are able to integrate HubSpot with other applications.
Now that you’ve taken care of the threshold issues, let’s get this party started. There are two ways you can integrate your HubSpot account to Google Ads:
Your HubSpot and Google Ads account are now connected!
While HubSpot is a user-friendly platform, it still comes with a learning curve. Resources such as HubSpot Academy and their knowledge base are a treasure trove of information to help you optimize each of its tools. But if you’re still not fully sure whether you could better implement features, let us help you!