"The King is dead, long live the King!" HubSpot has retired its old CMS Hub and in its place has launched an AI-enabled content creation and management powerhouse with Content Hub.
This new and vastly improved hub includes everything the old CMS Hub did -- but now bundled with advanced functions and features that make it a more valuable, convenient marketing and sales content generation platform than ever.
Explore why advanced marketers are migrating from HubSpot CMS to Content Hub, unlocking a new realm of possibilities.
Recognizing when your current content management system (CMS) is no longer serving your needs is crucial for growth. Here are some warning signs that you've outgrown the old CMS Hub:
As your business evolves, the demand for a more robust platform like Content Hub becomes apparent. The need for advanced analytics, greater personalization, and enhanced user experience are telltale signs that you've outgrown HubSpot CMS and are ready to transition to a more comprehensive solution.
Content Hub offers a seamless ecosystem, reducing the need for external plugins and minimizing complexity.
The platform's rich features such as adaptive content recommendations and advanced content staging environments allow marketers to preview and optimize their campaigns in real time—ensuring that every piece of content resonates with the target audience.
In addition to these capabilities, Content Hub Professional's robust analytics and reporting tools empower marketers to make data-driven decisions.
With deeper insights into content performance and user engagement, marketing strategies can be refined to achieve maximum impact.
For example, say that you have a blog. You want to check how well each post performs in terms of the views generated, how often people click on the CTAs for the blog, and how long readers spend looking at your blog. HubSpot makes this easy.
You can check your overall blog stats easily by:
This will take you to the analytics page where you can check various blog analytics. You can also save these reports to a data dashboard by clicking on the "Actions" dropdown over each report and clicking on the "Save report" option.
To do a deep dive into a single blog's performance:
This will take you to a screen showing performance information for that blog. On this screen, you can adjust the data to show information from the whole of the blog's life, a rolling date range (last "X" days), or a specific date range.
You can check the number of page views, form submissions, traffic sources, and more to assess how well specific topics and keywords are functioning and use that data to modify future blogs.
Content Hub Enterprise is the flagship choice for large organizations with complex needs. It extends the capabilities of the Professional version, adding enterprise-grade features such as:
These tools are designed to support global teams, streamline workflows, and maintain brand consistency across extensive digital footprints.
Moreover, Content Hub Enterprise offers extended integration capabilities, connecting seamlessly with CRM systems, e-commerce platforms, and more.
This ensures that all departments within an organization can leverage the content ecosystem efficiently, from marketing and sales to customer support and beyond.
Artificial intelligence in Content Hub also provides deep learning capabilities that help in understanding audience preferences, fine-tuning personalization efforts, and optimizing content for search engines.
The result is a more dynamic, effective content strategy that can adapt to the changing landscape of digital marketing.
Migrating to Content Hub represents a strategic move for marketers aiming to stay ahead of the curve. With its advanced features and AI integration, Content Hub provides the agility and efficiency required to tackle the challenges of modern content marketing. It streamlines operations, enhances collaboration, and delivers a cohesive brand message across all channels.
The scalability of Content Hub ensures that as your business grows, your content management platform grows with you. Adopting Content Hub can lead to significant improvements in content quality, audience engagement, and ultimately, a stronger return on investment for your marketing efforts.
Need help making the most out of Content Hub's robust AI tools? Schedule a meeting with the team at Bluleadz for information and support!